Hallmark Valentine's Day Movies

Each romance begins with a different obstacle to getting close.

The Lost Valentine poster
2011

The Lost Valentine

Lucas Thomas's grandmother Caroline returns every Valentine's Day to the station where, at their first wedding anniversary, she waved off to the Pacific Theater of War in 1944 her husband Neill, a US Navy pilot who is still officially missing in action. Lucas, a former baseball star and reputable physiotherapist about to publish, tells the story to a station manager who assigns the item to Susan Allison. She gets involved and befriends Caroline, but resists her crush on Lucas on account of an already soulless engagement with international reporter Andrew Hawthorne. Caroline's mild cardiac crisis seems to ruin everything.

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  1. 1
    The Lost Valentine

    The Lost Valentine

    2011 · 87 min★ 7.4
    Story setting: TV/Radio StationBig CityA choice between past and future

    Rated 7.4 with over 6,700 votes, and one of the most-loved films Hallmark has ever made for the holiday. A cynical journalist (Jennifer Love Hewitt) is sent to profile Caroline, an elderly woman who has waited at the same train station every Valentine's Day for 65 years for a husband lost in WWII. Betty White plays Caroline, and she is wonderful. It is a story about enduring love and long-delayed closure, and it does not cheat its emotions. Bring tissues. This one earns every tear it asks for.

  2. 2
    The Secret Ingredient

    The Secret Ingredient

    2020 · 82 min★ 6.8
    Story setting: BakerySmall TownA choice between past and future

    Rated 6.8 with over 1,500 votes. Small-town baker Kelly (Erin Cahill) is invited onto a Valentine's Day baking show in New York and walks straight into her ex-fiance, who, unknown to both, is her secret competitor in a blind cook-off format that keeps them physically apart. The contrivance is shameless and I did not care, because the bake-off energy is fun and the second-chance spark is real. Brendan Penny plays the ex. Sweet in both senses of the word, with a satisfying behind-the-scenes setting. A solid pick.

  3. 3
    Sweeter Than Chocolate

    Sweeter Than Chocolate

    2023 · 84 min★ 6.7
    Story setting: Chocolate ShopSmall TownBusiness at stake

    Rated 6.7 with nearly 1,300 votes. A skeptical TV reporter (Eloise Mumford) is sent to investigate a bakery rumored to hold a secret recipe for finding true love by Valentine's Day, and tangles with the master chocolatier (Dan Jeannotte) who runs it. The magic-chocolate premise leans into gentle whimsy rather than playing it straight, which is the fun of it. A cozy enemies-to-lovers bakery romance with a light supernatural touch. Sweet, on-theme, and easy to put on. A pleasant Loveuary staple.

  4. 4
    Love Blossoms

    Love Blossoms

    2017 · 80 min★ 6.6
    Story setting: OfficeInternationalCareer versus family priorities

    Violet has until Valentine's Day to finish her late father's signature scent, so she hires an inexperienced botanist to help. The deadline drives the work that brings them together.

  5. 5
    A Valentine's Match

    A Valentine's Match

    2020 · 82 min★ 6.6
    Story setting: Hardware StoreSmall TownA choice between past and future

    Rated 6.6 with over 1,600 votes. Fired from her reality-TV hosting gig, Natalie (Bethany Joy Lenz) retreats home for Valentine's Day and gets maneuvered by two scheming mothers into co-running the town festival's auction with her ex-fiance (Luke Macfarlane). It is the classic second-chance, meddling-parents, small-town package, and it knows it. Likable leads, festival coziness, and zero surprises. Sometimes that is precisely what you want from the holiday. A reliable, on-theme Loveuary watch with a strong pair at the center.

  6. 6
    All Things Valentine

    All Things Valentine

    2016 · 83 min★ 6.5
    Story setting: OfficeBig CityRivals become romantic leads

    Rated 6.5 with over 2,700 votes. An advice columnist (Sarah Rafferty) starts a real-life romance with a veterinarian (Sam Page), not realizing he is also the anonymous troll picking fights with her column under a fake name. The dueling secret identities are the engine, and the newspaper editor stoking an online war to sell Valentine's papers is a nice cynical touch. A charming enemies-to-lovers romance with a dog in the mix and two well-cast leads. Breezy, a little clever, and a solid pick for the holiday.

  7. 7
    Very, Very, Valentine

    Very, Very, Valentine

    2018 · 86 min★ 6.5
    Story setting: Flower ShopBig CityBusiness at stake

    Shy florist Helen meets a man at a Valentine's masquerade ball and sets out to find him again. The event launches the search and romance.

  8. 8
    The Story of Us

    The Story of Us

    2019 · 84 min★ 6.3

    Jamie discovers that her first love Sawyer is behind a development threatening her neighborhood bookstore. Old Valentine's cards help them confront their past while she fights to protect the shop.

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    Valentine's Again

    Valentine's Again

    2017 · 81 min★ 5.9
    Story setting: OfficeBig CityTime Travel

    Rated 5.9 with over 1,000 votes. After the worst Valentine's date of her life, high-strung ad exec Katherine (Nicky Whelan) has a magical spell cast on her and wakes up reliving the day on repeat until she finds the right man. Marina Sirtis plays the fairy godmother. It is another Valentine's time loop, and it leans into the comedy of Katherine's rigid checklist for the perfect partner slowly falling apart. A light, magical do-over romance about wanting the wrong things. Silly in a good way, and pleasant company for the holiday.

  10. 10
    Cupid, Inc.

    Cupid, Inc.

    2012 · 80 min★ 5.1
    Story setting: TV/Radio StationBig CityBusiness at stake

    Eve Lovett doesn't believe in love, but it's close to St. Valentine's Day and love is in the air. She feels alone; knowing that, Cupid offers her a deal: if she can match a new couple before Valentine's Day, she will find true love.

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    The Perfect Setting

    The Perfect Setting

    2025 · 84 min
    Story setting: OtherInternationalRivals become romantic leads

    An aspiring jewelry designer returns to Belgium to visit her grandfather and hopefully win the Valentines Day Diamond Contest.

  12. 12
    An Unexpected Valentine

    An Unexpected Valentine

    2025 · 84 min
    Story setting: OtherBig CityBusiness at stake

    A chance encounter on Valentine's Day brings Hannah and Finn together as they race through New York City to return a lost engagement ring and save one couple's special day.

  13. 13
    Because of Cupid

    Follows Naomi and Marcus, best friends and bartenders in Buffalo, New York, who enter a Valentine's Day mocktail contest to kickstart their dream business. After unknowingly adding a real love potion to their mocktail, they win the ...

About this list

13 movies · Updated 2026-09-26

Valentine's Day must shape the main story or a substantial subplot. Eligible films follow saved IMDb rating, highest first.

Valentine's Day gives these characters a reason to take a romantic risk. A match, a celebration or a holiday promise sets the story in motion. The date matters to the premise, rather than simply marking the season.

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Frequently asked questions

What is Hallmark's Loveuary?

Loveuary is Hallmark's February romance programming label. A film in this Valentine's-tagged guide does not necessarily have an official Loveuary premiere.