The Good Witch's Charm
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The premise
Cassie, the good witch, gift store owner, mayor and wife to sheriff Jake with two kids and their baby, is visited by her foster mom. The town is plagued with shoplifting and a nasty reporter.
How unusual is it?
Very. Magic and an actual miracle all turn up in one movie — the strangest 7% of everything we've logged.
Who’s in it
You’ve seen this pairing before: Catherine Bell and Chris Potter have made 7 Hallmark movies together.
Behind the camera
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Directed by
Written by
Wait, what?
The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.
- The viral video of a woman 'vanishing' being treated as a national news event
- Cassie's use of 'natural calming remedies' on a baby's gums
- The recurring theme of 'is she a witch or just lucky?'
- Martha Tinsdale's 'Citizens for a Safe Middleton' patrol with a coach's whistle
Every trope, all in one place
Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 32 to find more movies that do the same thing.
Setting2
Time & season3
Premise2
Characters8
Romance5
Tone & quirks2
Why we’d put this one on
Weirdness 8 and a must for Cassie Nightingale fans. Now mayor of Middleton and a new mom, Catherine Bell's good witch faces a PR crisis when a video of her seemingly vanishing goes viral, drawing a cynical reporter out to prove she is a fraud, just as a string of robberies sets suspicion on her own family. Chris Potter is back as Jake. The film leans into its central running joke: is she actually a witch, or just lucky? There is a townsperson running a "Citizens for a Safe Middleton" patrol armed with a coach's whistle. Cozy, charming, and a fun watch for anyone deep in the Good Witch world.
How it all plays out
Already seen it, or just can’t wait? Open this up for the whole story, ending included.
Full story (spoilers)
Beat by beat
Opening
Middleton is named a top charming town, but a viral video of Cassie 'disappearing' creates a media scandal.
Inciting Incident
A cynical reporter, Henry Kael, arrives to debunk Cassie's magic while a series of robberies begins in town.
Midpoint
Cassie's foster mother Doris arrives, highlighting Cassie's past struggles and her 'unusual' nature.
Complication
Lori's new friends, Justin and Katie, frame her by hiding stolen merchandise in the Russell garage.
Climax
The 'magic' is debunked as a mirror trick, and Cassie convinces Justin to turn himself in by appealing to his childhood memories.
Resolution
George proposes to Gwen, and the family reconciles with Doris before leaving for a vacation.
Did you know?
A few things that make this one stand out once you stack it up against every other Hallmark movie.
At a weirdness score of 8, it lands among the strangest 7% of Hallmark movies we've scored.
Top 7% weirdest
Out of every Hallmark movie we've scored, this one lands among the strangest 7%.
The backstory
Good Witch is a Hallmark Channel media franchise that is centered on a series of films and a television series. The franchise is centered upon Cassandra "Cassie" Nightingale, the titular "good witch" who uses her abilities to bring positive change in the lives of those around her.
How it stacks up
Where this one’s rating lands against every other rated Hallmark movie.
Higher-rated than 92% of every rated Hallmark movie. The median is 6.4.
Where this one fits
The corners of the catalog The Good Witch's Charm belongs to — handy if you’re after more of the same.
The Good WitchPart of the 12-film The Good Witch series.- Weirdest Hallmark MoviesScores 8/10 on our weirdness scale — comfortably in the strange end.
- Craziest Hallmark MoviesWild enough in premise to make the all-time list.
- Hallmark Supernatural MoviesHas a supernatural element.
- Hallmark Wedding MoviesWedding bells are involved.
- Hallmark Baking & Cooking MoviesPlenty of time in the kitchen.
- Hallmark Single Parent MoviesA single parent finds love again.
Lines worth quoting
The lines that stuck with us — the ones you’ll be repeating after the credits roll.
“Middleton is the place you'll find what you're looking for.”
— Cassie NightingaleExplaining the charm of the town to a reporter. “There are two sorts of people that put their faith in magic: children and fools. I'm neither.”
— Doris BeckerExpressing her skepticism about Cassie's reputation. “Try looking for the best in people and see where it leads you.”
— Cassie NightingaleAdmonishing the cynical reporter on the steps of City Hall. “If it's charm you want, you need to visit Martha's Sweet Beginnings.”
— Martha TinsdaleShamelessly promoting her shop during a news interview.
Meet the characters
Who’s who before you press play. Nothing here gives the ending away.
Cassie Nightingale
LeadMayor and Shop Owner
IntuitiveCalmEnigmaticKindJake Russell
Love interestChief of Police
Husband
ProtectiveStressedLogicalHenry Kael
AntagonistTravel Blogger/Reporter
Antagonist turned friend
CynicalSkepticalOpportunisticLori Russell
SupportingStudent
Step-daughter
LonelyHonestVulnerableMartha Tinsdale
SupportingShop Owner
Friend and political associate
DramaticAmbitiousVigilantDoris Becker
SupportingRetired
Foster Mother
PracticalJudgmentalTraditional
Questions people ask about The Good Witch's Charm
Where can I watch The Good Witch's Charm?
The Good Witch's Charm is available via fuboTV, Philo, and Hallmark+ Amazon Channel. Streaming options change often, so check current availability before settling in.
Is there a sequel to The Good Witch's Charm?
Yes. The Good Witch's Charm is followed by The Good Witch's Destiny.
How long is The Good Witch's Charm?
The Good Witch's Charm runs about 1 hour and 22 minutes, and was released in 2012.
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