Cupid, Inc.
Where to watch
United States1 way
Free
United Kingdom4 ways
Via 
JustWatch · can change anytime.
The premise
Eve Lovett doesn't believe in love, but it's close to St. Valentine's Day and love is in the air. She feels alone; knowing that, Cupid offers her a deal: if she can match a new couple before Valentine's Day, she will find true love.
How unusual is it?
Very. Psychic/visions and an enemies-to-lovers arc all turn up in one movie — the strangest 7% of everything we've logged.
Who’s in it
Alongside them
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Behind the camera
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Directed by
Written by
Wait, what?
The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.
- The concept of 'Cupid Incorporated' as a corporate entity with a 'Head Office'.
- A rule where one successful match is 'cancelled out' by a breakup.
- A subplot involving a literal stalker being brought onto a talk show by mistake.
- The protagonist being suspended from a harness as a 'Cupid' puppet during the climax.
Every trope, all in one place
Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 31 to find more movies that do the same thing.
Setting2
Time & season3
Premise2
Characters8
Conflict6
Romance6
Tone & quirks2
How it ends2
Why we’d put this one on
Joely Fisher plays a cynical talk-show host with sinking ratings who gets a visit from a rep of Cupid Incorporated, played by Jamie Kennedy, and a deal: successfully match one couple before Valentine's Day to earn her own shot at love. Weirdness 8, and the corporate-fate bureaucracy is the gag, complete with a Head Office and a rule where one good match gets cancelled out by a breakup. At 5.1 it is the lowest-rated of the bunch, a clunky but good-natured 2012 romp. There is a climax where she dangles from a harness as a Cupid puppet. Best enjoyed with low expectations and high spirits.
How it all plays out
Already seen it, or just can’t wait? Open this up for the whole story, ending included.
Full story (spoilers)
Eve Lovett is the workaholic host of a struggling talk show in Los Angeles, managed by her producer and long-time friend, Rick. After a disastrous segment with a psychic, Eve is visited by Vernon Gart, who claims to be from 'Cupid Incorporated.' Vernon reveals intimate details of Eve's past heartbreaks and presents her with an ultimatum: she has until Valentine's Day to successfully match one couple, or she will remain alone forever. Skeptical but desperate, Eve begins meddling in the lives of her staff. Her first attempt involves sound man Doug and makeup artist Trina; she sets them up on a date on live television, only to discover Doug was already engaged to the props girl, Maureen, causing a messy workplace breakup. Vernon informs her that this failure has set her back to zero. Eve then successfully pairs her assistant Rita with Ben from the mailroom by gifting them Lakers tickets, but Vernon cruelly rules that this success is 'cancelled out' by the heartbreak she caused Maureen. A third attempt to reunite security guard Vance with his high school sweetheart, Laura, results in a public relations nightmare when the woman Eve finds turns out to be a stalker named Didi who has a restraining order against Vance. As the deadline approaches, Eve helps the receptionist Janice find a new dog at a shelter run by Harvey, who happens to be Janice's old high school flame. Although the two reconnect, Vernon claims this doesn't count because Eve's primary intent was to find a dog, not a romantic match. Throughout these trials, Eve begins to realize she has feelings for Rick, but her fear of vulnerability leads her to try and set him up with her friend Nancy instead. Hurt by the 'hand-off,' Rick quits the show. During the live Valentine's Day broadcast, Eve abandons her script and the 'Cupid' harness she is hanging from to confess her love for Rick on air. Rick returns to the set, they reconcile, and the ratings soar. The film concludes with Vernon Gart on a cell phone talking to his wife, confirming he is indeed the literal Cupid and his work is done.
Beat by beat
Opening
Vernon Gart from Cupid Inc. visits Eve and gives her a deadline to make a successful love match.
Early Development
Eve tries to match Doug and Trina, but accidentally breaks up Doug's existing engagement to Maureen.
Midpoint
Eve matches Rita and Ben, but Vernon rules it doesn't count because of the previous heartbreak she caused.
Complication
A live TV reunion for security guard Vance goes horribly wrong when his 'lost love' is revealed to be a stalker.
Turning Point
Eve helps Janice find a dog and an old flame, softening her heart and making her realize she loves Rick.
Climax
Rick quits after Eve tries to set him up with Nancy; Eve confesses her love to Rick on live television.
Resolution
The show is a hit, Eve and Rick are together, and Vernon is revealed to be the actual Cupid.
Did you know?
A few things that make this one stand out once you stack it up against every other Hallmark movie.
At a weirdness score of 8, it lands among the strangest 7% of Hallmark movies we've scored.
Top 7% weirdest
Out of every Hallmark movie we've scored, this one lands among the strangest 7%.
How it stacks up
Where this one’s rating lands against every other rated Hallmark movie.
Among the lower-rated Hallmark movies — the median is 6.4.
Where this one fits
The corners of the catalog Cupid, Inc. belongs to — handy if you’re after more of the same.
- Weirdest Hallmark MoviesScores 8/10 on our weirdness scale — comfortably in the strange end.
- Craziest Hallmark MoviesWild enough in premise to make the all-time list.
- Hallmark Valentine's Day MoviesSet around Valentine’s Day.
- Hallmark Supernatural MoviesHas a supernatural element.
- Hallmark Enemies-to-Lovers MoviesStarts with sparks of the wrong kind.
- Hallmark Dog & Pet MoviesA four-legged matchmaker.
Lines worth quoting
The lines that stuck with us — the ones you’ll be repeating after the credits roll.
“Love is not for sissies. There's always going to be bumps and bruises along the way.”
— Vernon GartVernon explaining to Eve why she shouldn't give up on finding love. “I'm a talk show host, not a pinata.”
— Eve LovettEve while stuck in a harness during a rehearsal. “True love isn't for the faint at heart... it takes courage.”
— Eve LovettEve's live on-air confession.
Meet the characters
Who’s who before you press play. Nothing here gives the ending away.
Eve Lovett
LeadTalk Show Host
CynicalWorkaholicEmotionally guardedRick Dayton
Love interestTV Producer
Producer and long-time friend
PatientSupportiveAspiring writerVernon Gart
SupportingCupid
Supernatural mentor/antagonist
MysteriousBureaucraticAll-knowingRita
SupportingAssistant
Employee
KindBasketball coachJanice
SupportingReceptionist
Employee
LonelyDog lover
Questions people ask about Cupid, Inc.
Where can I watch Cupid, Inc.?
Cupid, Inc. is available via Xumo Play. Streaming options change often, so check current availability before settling in.
How long is Cupid, Inc.?
Cupid, Inc. runs about 1 hour and 20 minutes, and was released in 2012.
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Curated by the Talking Hallmark team.Last updated .