Cupid, Inc.
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The premise
Eve Lovett doesn't believe in love, but it's close to St. Valentine's Day and love is in the air. She feels alone; knowing that, Cupid offers her a deal: if she can match a new couple before Valentine's Day, she will find true love.
How unusual is it?
Very. Psychic/visions and an enemies-to-lovers arc all turn up in one movie — the strangest 7% of everything we've logged.
Who’s in it
Alongside them
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Behind the camera
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Directed by
Written by
Wait, what?
The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.
- The concept of 'Cupid Incorporated' as a corporate entity with a 'Head Office'.
- A rule where one successful match is 'cancelled out' by a breakup.
- A subplot involving a literal stalker being brought onto a talk show by mistake.
- The protagonist being suspended from a harness as a 'Cupid' puppet during the climax.
Every trope, all in one place
Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 31 to find more movies that do the same thing.
Setting2
Time & season3
Premise2
Characters8
Conflict6
Romance6
Tone & quirks2
How it ends2
Why we’d put this one on
Joely Fisher plays a cynical talk-show host with sinking ratings who gets a visit from a rep of Cupid Incorporated, played by Jamie Kennedy, and a deal: successfully match one couple before Valentine's Day to earn her own shot at love. Weirdness 8, and the corporate-fate bureaucracy is the gag, complete with a Head Office and a rule where one good match gets cancelled out by a breakup. At 5.1 it is the lowest-rated of the bunch, a clunky but good-natured 2012 romp. There is a climax where she dangles from a harness as a Cupid puppet. Best enjoyed with low expectations and high spirits.
How it all plays out
Already seen it, or just can’t wait? Open this up for the whole story, ending included.
Full story (spoilers)
Beat by beat
Opening
Vernon Gart from Cupid Inc. visits Eve and gives her a deadline to make a successful love match.
Early Development
Eve tries to match Doug and Trina, but accidentally breaks up Doug's existing engagement to Maureen.
Midpoint
Eve matches Rita and Ben, but Vernon rules it doesn't count because of the previous heartbreak she caused.
Complication
A live TV reunion for security guard Vance goes horribly wrong when his 'lost love' is revealed to be a stalker.
Turning Point
Eve helps Janice find a dog and an old flame, softening her heart and making her realize she loves Rick.
Climax
Rick quits after Eve tries to set him up with Nancy; Eve confesses her love to Rick on live television.
Resolution
The show is a hit, Eve and Rick are together, and Vernon is revealed to be the actual Cupid.
Did you know?
A few things that make this one stand out once you stack it up against every other Hallmark movie.
At a weirdness score of 8, it lands among the strangest 7% of Hallmark movies we've scored.
Top 7% weirdest
Out of every Hallmark movie we've scored, this one lands among the strangest 7%.
How it stacks up
Where this one’s rating lands against every other rated Hallmark movie.
Among the lower-rated Hallmark movies — the median is 6.4.
Where this one fits
The corners of the catalog Cupid, Inc. belongs to — handy if you’re after more of the same.
- Weirdest Hallmark MoviesScores 8/10 on our weirdness scale — comfortably in the strange end.
- Craziest Hallmark MoviesWild enough in premise to make the all-time list.
- Hallmark Valentine's Day MoviesSet around Valentine’s Day.
- Hallmark Supernatural MoviesHas a supernatural element.
- Hallmark Enemies-to-Lovers MoviesStarts with sparks of the wrong kind.
- Hallmark Dog & Pet MoviesA four-legged matchmaker.
Lines worth quoting
The lines that stuck with us — the ones you’ll be repeating after the credits roll.
“Love is not for sissies. There's always going to be bumps and bruises along the way.”
— Vernon GartVernon explaining to Eve why she shouldn't give up on finding love. “I'm a talk show host, not a pinata.”
— Eve LovettEve while stuck in a harness during a rehearsal. “True love isn't for the faint at heart... it takes courage.”
— Eve LovettEve's live on-air confession.
Meet the characters
Who’s who before you press play. Nothing here gives the ending away.
Eve Lovett
LeadTalk Show Host
CynicalWorkaholicEmotionally guardedRick Dayton
Love interestTV Producer
Producer and long-time friend
PatientSupportiveAspiring writerVernon Gart
SupportingCupid
Supernatural mentor/antagonist
MysteriousBureaucraticAll-knowingRita
SupportingAssistant
Employee
KindBasketball coachJanice
SupportingReceptionist
Employee
LonelyDog lover
Questions people ask about Cupid, Inc.
Where can I watch Cupid, Inc.?
Cupid, Inc. is available via Xumo Play. Streaming options change often, so check current availability before settling in.
How long is Cupid, Inc.?
Cupid, Inc. runs about 1 hour and 20 minutes, and was released in 2012.
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