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Natalie, a cupcake food truck owner has always dreamed of owning her own bakery. Eric has always wanted his own business. When an inheritance throws these two opposites together, neither could have imagined what fate had in store for them.
A fairly classic Hallmark setup with a quirk or two.
The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.
Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 28 to find more movies that do the same thing.
Already seen it, or just can’t wait? Open this up for the whole story, ending included.
Opening
Natalie and Eric meet by chance when Natalie accidentally spills coffee on Eric's suit before they both head to a legal meeting.
Inciting Incident
The reading of Aunt Bea's will reveals that Natalie and Eric have inherited different parts of the same historic bakery property.
Midpoint
After learning the building cannot be sold for condos due to historic preservation rules, Eric and Natalie agree to a 50/50 partnership to reopen the bakery.
Rising Action
Natalie and Eric find Aunt Bea's secret recipe book and begin a renovation process that brings them closer together emotionally.
Climax
A misunderstanding regarding a sale offer from Courtney and a sprinkler system disaster the night before the opening threatens to destroy the business.
Resolution
The duo works through the night to save the opening; Natalie presents Eric with an 'apology cupcake' and they commit to their relationship.
28 tropes in one movie
We counted 28 distinct Hallmark tropes packed into this one — a genuine greatest-hits reel.
Where this one’s rating lands against every other rated Hallmark movie.
Higher-rated than 54% of every rated Hallmark movie. The median is 6.4.
The corners of the catalog Truly, Madly, Sweetly belongs to — handy if you’re after more of the same.
The lines that stuck with us — the ones you’ll be repeating after the credits roll.
“If you could have a super power, flying or invisibility, which would it be?”
“It's not a Post-It note, it's a quarterly investment report.”
“I used to think this book was magic.”
“I guess Delitto's stays in the history books after all.”
Who’s who before you press play. Nothing here gives the ending away.
Cupcake Truck Owner / Baker
Finance Manager / Bakery Co-owner
Business partner and romantic interest
Assistant Baker
Best friend and employee
Student
Eric's daughter
Real Estate Agent
Eric's former date and their realtor
Truly, Madly, Sweetly is available via fuboTV, YouTube TV, and Philo. Streaming options change often, so check current availability before settling in.
Truly, Madly, Sweetly runs about 1 hour and 22 minutes, and was released in 2018.
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Talking Hallmark
So do we. Come hang out on the Talking Hallmark channel, where we dig into movies just like this one, episode after episode.

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