Truly, Madly, Sweetly
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The premise
Natalie, a cupcake food truck owner has always dreamed of owning her own bakery. Eric has always wanted his own business. When an inheritance throws these two opposites together, neither could have imagined what fate had in store for them.
How unusual is it?
A fairly classic Hallmark setup with a quirk or two.
Who’s in it
Behind the camera
ShowHide
Directed by
Wait, what?
The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.
- The 'Superpower Test' used to determine if a man is trustworthy (Flying vs. Invisibility).
- The specific legal split of the inheritance where one person owns the 'carriage house' and the other owns the 'building proper' within the same lot.
- The protagonist's extreme reaction to the 'Invisibility' superpower choice as a sign of being 'fundamentally sneaky'.
Every trope, all in one place
Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 28 to find more movies that do the same thing.
Time & season2
Premise1
Characters6
Romance6
Tone & quirks3
How it all plays out
Already seen it, or just can’t wait? Open this up for the whole story, ending included.
Full story (spoilers)
Beat by beat
Opening
Natalie and Eric meet by chance when Natalie accidentally spills coffee on Eric's suit before they both head to a legal meeting.
Inciting Incident
The reading of Aunt Bea's will reveals that Natalie and Eric have inherited different parts of the same historic bakery property.
Midpoint
After learning the building cannot be sold for condos due to historic preservation rules, Eric and Natalie agree to a 50/50 partnership to reopen the bakery.
Rising Action
Natalie and Eric find Aunt Bea's secret recipe book and begin a renovation process that brings them closer together emotionally.
Climax
A misunderstanding regarding a sale offer from Courtney and a sprinkler system disaster the night before the opening threatens to destroy the business.
Resolution
The duo works through the night to save the opening; Natalie presents Eric with an 'apology cupcake' and they commit to their relationship.
28 tropes in one movie
We counted 28 distinct Hallmark tropes packed into this one — a genuine greatest-hits reel.
How it stacks up
Where this one’s rating lands against every other rated Hallmark movie.
Higher-rated than 56% of every rated Hallmark movie. The median is 6.4.
Where this one fits
The corners of the catalog Truly, Madly, Sweetly belongs to — handy if you’re after more of the same.
Lines worth quoting
The lines that stuck with us — the ones you’ll be repeating after the credits roll.
“If you could have a super power, flying or invisibility, which would it be?”
— NatalieExplaining her 'test' for determining a man's character. “It's not a Post-It note, it's a quarterly investment report.”
— EricStressing over his finance job before being downsized. “I used to think this book was magic.”
— EricDiscussing Aunt Bea's handwritten recipe book. “I guess Delitto's stays in the history books after all.”
— EricExpressing defeat when the renovation costs seem too high.
Meet the characters
Who’s who before you press play. Nothing here gives the ending away.
Natalie Morgan
LeadCupcake Truck Owner / Baker
TalentedCynicalIndependentPassionateEric Schneider
Love interestFinance Manager / Bakery Co-owner
Business partner and romantic interest
AnalyticalDevoted FatherPracticalKindSam
SupportingAssistant Baker
Best friend and employee
LoyalEncouragingHumorousLily
SupportingStudent
Eric's daughter
SweetObservantOptimisticCourtney
SupportingReal Estate Agent
Eric's former date and their realtor
AmbitiousManipulativeProfessional
Questions people ask about Truly, Madly, Sweetly
Where can I watch Truly, Madly, Sweetly?
Truly, Madly, Sweetly is available via fuboTV, Philo, and Hallmark+ Amazon Channel. Streaming options change often, so check current availability before settling in.
How long is Truly, Madly, Sweetly?
Truly, Madly, Sweetly runs about 1 hour and 22 minutes, and was released in 2018.
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Data and sources
HallmarkDB catalogue. How we research films













