Truly, Madly, Sweetly

6.5/10 · 1,384 ratings20181h 22mWeirdness 4/10Bingo card

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The premise

Natalie, a cupcake food truck owner has always dreamed of owning her own bakery. Eric has always wanted his own business. When an inheritance throws these two opposites together, neither could have imagined what fate had in store for them.

How unusual is it?

A fairly classic Hallmark setup with a quirk or two.

Who’s in it

Behind the camera

Show

Wait, what?

The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.

  • The 'Superpower Test' used to determine if a man is trustworthy (Flying vs. Invisibility).
  • The specific legal split of the inheritance where one person owns the 'carriage house' and the other owns the 'building proper' within the same lot.
  • The protagonist's extreme reaction to the 'Invisibility' superpower choice as a sign of being 'fundamentally sneaky'.

Every trope, all in one place

Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 28 to find more movies that do the same thing.

How it all plays out

Already seen it, or just can’t wait? Open this up for the whole story, ending included.

Full story (spoilers)
The film begins with Natalie Morgan, a talented baker who runs a cupcake truck called 'Sweet Treats' in the city. She is cynical about romance after being burned by her ex-boyfriend, celebrity baker David Howe, who she believes stole her recipes for his success. Meanwhile, Eric Schneider is a high-level finance manager and single father to his daughter, Lily. Eric's life is upended when his firm undergoes downsizing, leaving him unemployed just as he learns he has inherited a property from his late Aunt Bea. At the lawyer's office, Natalie and Eric discover that Bea left the main bakery building to Eric and the attached carriage house to Natalie. Eric initially wants to sell the property for a quick profit, but their realtor, Courtney, informs them that the building is a designated historic site, making it nearly impossible to sell to developers. Natalie, who dreams of a brick-and-mortar shop but lacks the funds, convinces a reluctant Eric to go into business together. Their partnership is tested by Eric's rigid budgeting and Natalie's artistic vision. A turning point occurs when Natalie helps Eric bake 'Chocolate Manchesters' for Lily's school bake sale, which becomes a massive success. As they renovate the shop themselves to save money, they discover Aunt Bea’s handwritten recipe scrapbook, which Eric used to think was 'magic' as a child. The romantic tension builds, but Natalie remains hesitant to trust Eric, especially after a run-in with her ex, David Howe. The conflict peaks when Courtney, seeking a commission, presents Eric with a secret offer to sell the building, leading Natalie to believe Eric is betraying their partnership. This misunderstanding is compounded by a disaster the night before the grand opening: a sprinkler system malfunction floods the kitchen. Despite the setback and their argument, Eric proves his commitment by staying all night to help Natalie clean and bake. In the end, they successfully open 'Delitto’s Bakery' to a massive crowd. Natalie realizes Eric is trustworthy, and Eric reveals he has turned down the sale offer to stay in the bakery business with her. The film concludes with them embracing their new life as partners in both business and love.

Beat by beat

  1. Opening

    Natalie and Eric meet by chance when Natalie accidentally spills coffee on Eric's suit before they both head to a legal meeting.

  2. Inciting Incident

    The reading of Aunt Bea's will reveals that Natalie and Eric have inherited different parts of the same historic bakery property.

  3. Midpoint

    After learning the building cannot be sold for condos due to historic preservation rules, Eric and Natalie agree to a 50/50 partnership to reopen the bakery.

  4. Rising Action

    Natalie and Eric find Aunt Bea's secret recipe book and begin a renovation process that brings them closer together emotionally.

  5. Climax

    A misunderstanding regarding a sale offer from Courtney and a sprinkler system disaster the night before the opening threatens to destroy the business.

  6. Resolution

    The duo works through the night to save the opening; Natalie presents Eric with an 'apology cupcake' and they commit to their relationship.

28 tropes in one movie

We counted 28 distinct Hallmark tropes packed into this one — a genuine greatest-hits reel.

How it stacks up

Where this one’s rating lands against every other rated Hallmark movie.

Rating 6.5 vs every rated Hallmark moviemedian 6.4This movie · 6.5567

Higher-rated than 56% of every rated Hallmark movie. The median is 6.4.

Where this one fits

The corners of the catalog Truly, Madly, Sweetly belongs to — handy if you’re after more of the same.

Lines worth quoting

The lines that stuck with us — the ones you’ll be repeating after the credits roll.

  • “If you could have a super power, flying or invisibility, which would it be?”
    — NatalieExplaining her 'test' for determining a man's character.
  • “It's not a Post-It note, it's a quarterly investment report.”
    — EricStressing over his finance job before being downsized.
  • “I used to think this book was magic.”
    — EricDiscussing Aunt Bea's handwritten recipe book.
  • “I guess Delitto's stays in the history books after all.”
    — EricExpressing defeat when the renovation costs seem too high.

Meet the characters

Who’s who before you press play. Nothing here gives the ending away.

  • Natalie Morgan

    Lead

    Cupcake Truck Owner / Baker

    TalentedCynicalIndependentPassionate
  • Eric Schneider

    Love interest

    Finance Manager / Bakery Co-owner

    Business partner and romantic interest

    AnalyticalDevoted FatherPracticalKind
  • Sam

    Supporting

    Assistant Baker

    Best friend and employee

    LoyalEncouragingHumorous
  • Lily

    Supporting

    Student

    Eric's daughter

    SweetObservantOptimistic
  • Courtney

    Supporting

    Real Estate Agent

    Eric's former date and their realtor

    AmbitiousManipulativeProfessional

Questions people ask about Truly, Madly, Sweetly

Where can I watch Truly, Madly, Sweetly?

Truly, Madly, Sweetly is available via fuboTV, Philo, and Hallmark+ Amazon Channel. Streaming options change often, so check current availability before settling in.

How long is Truly, Madly, Sweetly?

Truly, Madly, Sweetly runs about 1 hour and 22 minutes, and was released in 2018.

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