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Lucy clashes with Duncan, an ex from her teens, when they both inherit a historic mansion/estate. She wants to save it and Duncan wants to cash in.
Middle of the road, with a twist — an enemies-to-lovers arc and a second-chance romance keep it from being totally by-the-book.
The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.
Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 33 to find more movies that do the same thing.
Already seen it, or just can’t wait? Open this up for the whole story, ending included.
Opening
Lucy receives news of her inheritance and travels from London to Rhode Island, discovering she shares the estate with her ex-boyfriend Duncan.
Inciting Incident
The lawyer confirms a 50/50 ownership split, forcing the preservation-minded Lucy and the profit-minded Duncan to live together and negotiate.
Midpoint
Lucy and Duncan agree to a joint proposal for a 'historical resort' to present to billionaire developer Richard Niven.
Climax
Niven rejects the preservation plan in favor of a tear-down; Lucy feels betrayed by Duncan and prepares to return to London for a promotion.
Resolution
Duncan stops Lucy from leaving; they successfully re-pitch the investment to Niven at the airport, and Lucy decides to stay in Rhode Island with Duncan.
33 tropes in one movie
We counted 33 distinct Hallmark tropes packed into this one — a genuine greatest-hits reel.
Where this one’s rating lands against every other rated Hallmark movie.
Higher-rated than 31% of every rated Hallmark movie. The median is 6.4.
The corners of the catalog Love, Once and Always belongs to — handy if you’re after more of the same.
The lines that stuck with us — the ones you’ll be repeating after the credits roll.
“Museum directors aren't made, they're born. And you truly have the makings of one of the greats.”
“A house divided cannot stand.”
“Letting you go is the most practical decision that I have ever made. It's also the worst decision of my entire life.”
Who’s who before you press play. Nothing here gives the ending away.
Museum Director of Development
Architect
Childhood sweetheart and co-inheritor
Housekeeper
Long-time family friend and caretaker
Attorney
Estate lawyer
Love, Once and Always is available via fuboTV, YouTube TV, and Philo. Streaming options change often, so check current availability before settling in.
Love, Once and Always runs about 1 hour and 24 minutes, and was released in 2018.
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Talking Hallmark
So do we. Come hang out on the Talking Hallmark channel, where we dig into movies just like this one, episode after episode.

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Curated by the Talking Hallmark team.Last updated .