Love, Once and Always

6.3/10 · 1,479 ratings20181h 24mWeirdness 5/10Bingo card

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The premise

Lucy clashes with Duncan, an ex from her teens, when they both inherit a historic mansion/estate. She wants to save it and Duncan wants to cash in.

How unusual is it?

Middle of the road, with a twist — an enemies-to-lovers arc and a second-chance romance keep it from being totally by-the-book.

Who’s in it

Behind the camera

Show

Wait, what?

The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.

  • A persistent sheep named Percy that repeatedly breaks into the mansion kitchen
  • The protagonist's boss constantly comparing modern office tasks to historical battles like Waterloo and the crossing of the Alps
  • The 'airport chase' involving a billionaire's private jet being delayed by a town festival

Every trope, all in one place

Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 33 to find more movies that do the same thing.

How it all plays out

Already seen it, or just can’t wait? Open this up for the whole story, ending included.

Full story (spoilers)
Lucy Windsor is a rising star at a London museum, on the verge of being named the new director by her mentor, Isabelle. Her life is upended when she inherits Wycliffe House, a magnificent Gilded Age estate in Rhode Island, from her Great Aunt Grace. Upon arrival, she is shocked to find Duncan, the son of the former caretakers and her childhood sweetheart, living in the house. The estate lawyer, Hannah Rourke, reveals that Grace left the property to both of them 50/50. Duncan, now a Boston architect, views the crumbling mansion as a financial burden and wants to sell it to billionaire developer Richard Niven to be turned into a golf course. Lucy, horrified by the idea of destroying history, insists on preserving it. To fund immediate repairs like a leaking roof, they sell off various antiques, which leads to a temporary truce and a trip to the local town festival. Lucy proposes a compromise: a 'historical resort' that combines a luxury hotel and museum with a golf course, preserving the architecture while generating revenue. They decide to pitch this idea to Niven during a revival of Grace's famous Gilded Age Ball. During the preparations, the two rediscover their romantic connection, though Lucy remains conflicted about her career in London. At the ball, Lucy's professional life intrudes when she has to take a disastrous conference call with London trustees, which is interrupted by a persistent sheep named Percy. Niven initially rejects their proposal, stating the restoration costs are too high and suggesting a complete tear-down instead. Lucy overhears Duncan discussing the tear-down option with Hannah and feels betrayed, believing he has chosen profit over their shared history. She prepares to leave for London to accept her promotion. However, Duncan realizes he cannot destroy the house or lose Lucy again. He intercepts her on the way to the airport, and together they chase Niven down before he can fly away. They present a revised 'seed investment' plan focused on Niven's legacy. Niven is impressed and agrees to the deal. In the end, Lucy turns down the prestigious London job to stay in Rhode Island with Duncan, realizing her heart and her future are at Wycliffe House.

Beat by beat

  1. Opening

    Lucy receives news of her inheritance and travels from London to Rhode Island, discovering she shares the estate with her ex-boyfriend Duncan.

  2. Inciting Incident

    The lawyer confirms a 50/50 ownership split, forcing the preservation-minded Lucy and the profit-minded Duncan to live together and negotiate.

  3. Midpoint

    Lucy and Duncan agree to a joint proposal for a 'historical resort' to present to billionaire developer Richard Niven.

  4. Climax

    Niven rejects the preservation plan in favor of a tear-down; Lucy feels betrayed by Duncan and prepares to return to London for a promotion.

  5. Resolution

    Duncan stops Lucy from leaving; they successfully re-pitch the investment to Niven at the airport, and Lucy decides to stay in Rhode Island with Duncan.

33 tropes in one movie

We counted 33 distinct Hallmark tropes packed into this one — a genuine greatest-hits reel.

How it stacks up

Where this one’s rating lands against every other rated Hallmark movie.

Rating 6.3 vs every rated Hallmark moviemedian 6.4This movie · 6.3567

Higher-rated than 37% of every rated Hallmark movie. The median is 6.4.

Where this one fits

The corners of the catalog Love, Once and Always belongs to — handy if you’re after more of the same.

Lines worth quoting

The lines that stuck with us — the ones you’ll be repeating after the credits roll.

  • “Museum directors aren't made, they're born. And you truly have the makings of one of the greats.”
    — IsabelleIsabelle encouraging Lucy before she leaves for America.
  • “A house divided cannot stand.”
    — Lucy WindsorLucy suggesting they find a way to work together on the estate's future.
  • “Letting you go is the most practical decision that I have ever made. It's also the worst decision of my entire life.”
    — DuncanDuncan's emotional plea to Lucy to stay.

Meet the characters

Who’s who before you press play. Nothing here gives the ending away.

  • Lucy Windsor

    Lead

    Museum Director of Development

    OrganizedHistory-obsessedHeadstrong
  • Duncan

    Love interest

    Architect

    Childhood sweetheart and co-inheritor

    PracticalAmbitiousSentimental
  • Eleanor

    Supporting

    Housekeeper

    Long-time family friend and caretaker

    NurturingLoyal
  • Hannah Rourke

    Supporting

    Attorney

    Estate lawyer

    OpportunisticProfessional

Questions people ask about Love, Once and Always

Where can I watch Love, Once and Always?

Love, Once and Always is available via fuboTV, Philo, and Hallmark+ Amazon Channel. Streaming options change often, so check current availability before settling in.

How long is Love, Once and Always?

Love, Once and Always runs about 1 hour and 24 minutes, and was released in 2018.

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Data and sources

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Sources:IMDbTMDB