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An eager Thanksgiving parade coordinator is shocked when a wealthy consultant is hired to analyze its finances. Faced with teaching him that the parade means so much more to her than money, she finds herself reluctantly falling for him.
Middle of the road, with a twist — Santa himself and an enemies-to-lovers arc keep it from being totally by-the-book.
You’ve seen this pairing before: Autumn Reeser and Antonio Cupo have made 3 Hallmark movies together.
The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.
Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 34 to find more movies that do the same thing.
A rare Hallmark romance built around Thanksgiving rather than Christmas, which alone makes it worth a look. Autumn Reeser plays Emily, the devoted coordinator of Chicago's parade, whose world tilts when the city hires a cynical consultant, played by Antonio Cupo, to judge whether the whole thing is profitable. The tradition-versus-bottom-line sparring is warm and fun. The movie gets enjoyably goofy, too: her long-distance boyfriend is a marine biologist writing a book titled "Whales: What Are They Good For?", and there is a "Nutty Movie Night" ritual involving peanut butter straight from the jar. The climax plays out on a moving parade float. Festive comfort with a non-December flavor.
Already seen it, or just can’t wait? Open this up for the whole story, ending included.
Opening
Emily and Henry meet at a bookstore Henry is planning to demolish, establishing their conflict between tradition and progress.
Inciting Incident
Henry is hired as a consultant to evaluate the parade's budget, forcing Emily to work closely with him.
Midpoint
Brian returns and fails to propose, leading to Emily's drunken karaoke night and bonding session with Henry.
Complication
Emily meets Henry's ex-girlfriend Gretchen and assumes Henry is a playboy, while Brian eventually proposes to Emily.
Climax
During the Thanksgiving Day Parade, Emily realizes Brian doesn't know her and discovers Henry's secret identity as a philanthropist.
Resolution
Henry saves the parade by acting as Santa Claus, and he and Emily confess their love on the final float.
34 tropes in one movie
We counted 34 distinct Hallmark tropes packed into this one — a genuine greatest-hits reel.
Where this one’s rating lands against every other rated Hallmark movie.
Higher-rated than 75% of every rated Hallmark movie. The median is 6.4.
The corners of the catalog Love at the Thanksgiving Day Parade belongs to — handy if you’re after more of the same.
The lines that stuck with us — the ones you’ll be repeating after the credits roll.
“You don't throw that sweater away because it gets a little mustard on the elbow... you mend it, and you wash it and you sew on a new button.”
“Nutty movie night is where you sit in your underwear, and you eat peanut butter out of a jar, and you watch old movies.”
“I have a five-date rule. I go on five dates with a woman. If I'm feeling like it's not going anywhere, I end it.”
Who’s who before you press play. Nothing here gives the ending away.
Parade Operations Manager
Operations Management Consultant
Consultant and eventual love interest
Marine Biologist
Long-term boyfriend
Henry's ex-girlfriend
Love at the Thanksgiving Day Parade is available via fuboTV, YouTube TV, and Philo. Streaming options change often, so check current availability before settling in.
Love at the Thanksgiving Day Parade runs about 1 hour and 24 minutes, and was released in 2012.
Yes. Love at the Thanksgiving Day Parade is a Hallmark Christmas movie, set during the holiday season.
If you liked this one, you’ll probably like these. The chips show what they have in common.

2013 · Christmas

2014 · Christmas

2016 · Thanksgiving

2009 · Thanksgiving

2013 · Christmas

2023 · Christmas
Talking Hallmark
So do we. Come hang out on the Talking Hallmark channel, where we dig into movies just like this one, episode after episode.

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Curated by the Talking Hallmark team.Last updated .