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A small toy company CEO gets a once in a lifetime offer to merge with a mega toy company but will need her estranged ex-business partner's signature to seal the deal.
More than most. Santa is real, Santa himself, an enemies-to-lovers arc and a second-chance romance push it well past the usual Hallmark template — the strangest 12% of everything we've logged.
The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.
Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 32 to find more movies that do the same thing.
Already seen it, or just can’t wait? Open this up for the whole story, ending included.
Opening
Chris is offered a CEO position at Arlo Toys via a merger, but needs her estranged ex-partner Joe's signature.
Inciting Incident
Joe refuses to sign the merger papers unless Chris volunteers at his community toy drive jamboree.
Midpoint
Chris, Joe, and Emma spend time at the Christmas Café, where Chris begins to rediscover her love for the 'fun' side of toys.
Complication
Kathleen Keller pressures Chris to finish her board presentation, highlighting the conflict between Chris's career goals and her feelings for Joe.
Climax
Joe signs the merger papers to support Chris, but Chris realizes she doesn't want the corporate life and turns down the Arlo deal.
Resolution
Chris and Joe start a new toy company together and finally confess their romantic feelings.
A few things that make this one stand out once you stack it up against every other Hallmark movie.
It's 1 of only 6 Hallmark movies to combine supernatural elements, an enemies-to-lovers arc, and a Santa sighting.
32 tropes in one movie
We counted 32 distinct Hallmark tropes packed into this one — a genuine greatest-hits reel.
Where this one’s rating lands against every other rated Hallmark movie.
Among the lower-rated Hallmark movies — the median is 6.4.
The corners of the catalog Christmas CEO belongs to — handy if you’re after more of the same.
The lines that stuck with us — the ones you’ll be repeating after the credits roll.
“I wanna be a world-famous toymaker, just like Santa Claus.”
“Success mattered. Money mattered.”
“Creating joy is what Christmas is all about. I don't think Christmas is only one day a year. I think Christmas is anytime.”
Who’s who before you press play. Nothing here gives the ending away.
CEO of CJ's Toys
Toy Repairman / Antique Shop Worker
Former best friend and co-founder
CEO of Arlo Toys
Potential business partner/mentor
Student / Musician
Niece
Santa Claus
Spiritual guide
Christmas CEO is available via fuboTV, YouTube TV, and Philo. Streaming options change often, so check current availability before settling in.
Christmas CEO runs about 1 hour and 24 minutes, and was released in 2021.
Yes. Christmas CEO is a Hallmark Christmas movie, set during the holiday season.
If you liked this one, you’ll probably like these. The chips show what they have in common.

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Talking Hallmark
So do we. Come hang out on the Talking Hallmark channel, where we dig into movies just like this one, episode after episode.

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Curated by the Talking Hallmark team.