A Very Vermont Christmas

6.1/10 · 809 ratings20241h 24mChristmasWeirdness 3/10Bingo card

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The premise

A local champion skier and Vermont brew master team up as an unlikely match to create a seasonal microbrew, in order to save her family's business by Christmas.

How unusual is it?

Mostly classic comfort-watch, give or take royalty and an enemies-to-lovers arc.

Who’s in it

Behind the camera

Show

Wait, what?

The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.

  • A holiday craft-beer competition called the Brew-Ski pairs beer judging with a torchlight parade.
  • The family pub keeps a mug club with bills and mementos hanging from the rafters as a sentimental tradition.
  • The secret beer flavor note is pine, meant to evoke Christmas magic and winter air.

Every trope, all in one place

Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 41 to find more movies that do the same thing.

How it all plays out

Already seen it, or just can’t wait? Open this up for the whole story, ending included.

Full story (spoilers)
The story opens in Maple Glen, Vermont, where Joy Keough and her mother Mary are still grieving Joy’s late father, Joe, while trying to keep Mogul Joe’s afloat through the holiday season. Joe’s memory is everywhere in the pub, and Joy feels the pressure of carrying on his legacy after giving up her skiing career to come home. Greg Harris, Joy’s ex and a representative from Schultz’s rivaling corporate beer world, pushes the family to consider selling the business or at least embracing big-beer money, but Joy refuses to let her father’s recipes disappear. On the slopes, Joy collides with Zac Chase, a Schultz beer rep who is visiting town and clearly more comfortable in business meetings than on skis. Their awkward meet-cute turns into ski lessons, and their banter quickly reveals chemistry. Zac is surprised by Joy’s knowledge of beer, and Joy is surprised that he understands her attachment to small-batch brewing and local culture. Although she initially distrusts him because he works for the competition, he keeps showing up with patience, humor, and genuine interest. When Greg announces the inaugural Vermont Christmas Brew-Ski Competition, Joy sees a possible lifeline for Mogul Joe’s. She digs through Joe’s old notes and holiday memorabilia, revives the Christmas mug club, and starts developing a holiday IPA that honors her father while feeling new enough to compete. Zac helps by tasting the brews and offering honest feedback, and the two grow closer over ski lessons, brewery visits, and shared memories of family and loss. Their connection deepens as Joy admits that brewing is about community and nostalgia, not just science or sales. The romance and business stakes intensify when Schultz suddenly introduces a nearly identical seasonal beer, Season of Spice. Joy and Mary suspect a theft, and because Zac works for Schultz and has been spending time with Joy, he becomes the easiest person to blame. Joy accuses him of betraying her trust, especially after Greg’s earlier betrayal made her wary of anyone tied to corporate beer. Zac insists he had nothing to do with it, but the misunderstanding threatens their relationship and leaves Joy desperate to save the brewery before the competition. As the Brew-Ski showdown approaches, the truth comes out: Greg stole the recipe and passed it along, while Schultz becomes a pawn in the mess. Bob Salamano withdraws Season of Spice once the provenance is questioned, and Hoppy Holiday wins the contest. Joy initially turns down the distribution deal, choosing to keep Mogul Joe’s local and independent, and the whole town gathers at Christmas at Joe’s to celebrate the win, forgive old hurts, and honor Joe’s memory. In the end, Zac chooses Maple Glen over his pending Colorado move, Joy welcomes him into her life, and the movie closes on the community Joy’s father always wanted to create.

Beat by beat

  1. Opening

    Joy and Mary prepare for the first Christmas without Joe, grieving while trying to keep Mogul Joe’s running and preserve Joe’s legacy.

  2. Inciting incident

    Greg announces the Vermont Christmas Brew-Ski Competition and suggests the family should consider selling, while Joy collides with Zac on the ski mountain.

  3. Rising action

    Joy and Zac spend more time together through ski lessons and brewery visits, and Joy begins developing a holiday IPA for the contest.

  4. Midpoint

    Joy finds the right direction for the beer using Joe’s notes, the Christmas mug club nostalgia, and Zac’s tasting help, and their attraction becomes undeniable.

  5. Conflict escalates

    Schultz releases Season of Spice, Joy suspects Zac, and the rivalry between craft beer and corporate beer threatens both the romance and the brewery.

  6. Climax

    At the Brew-Ski finale, the stolen recipe is exposed, Schultz withdraws its entry, and Hoppy Holiday is declared the winner.

  7. Resolution

    Joy turns down the distribution deal, the town celebrates Christmas at Joe’s, Greg seeks forgiveness, and Zac decides to stay in Maple Glen for Joy and the community.

Did you know?

A few things that make this one stand out once you stack it up against every other Hallmark movie.

  • It's 1 of only 10 Hallmark movies to combine royalty and an enemies-to-lovers arc.

41 tropes in one movie

We counted 41 distinct Hallmark tropes packed into this one — a genuine greatest-hits reel.

How it stacks up

Where this one’s rating lands against every other rated Hallmark movie.

Rating 6.1 vs every rated Hallmark moviemedian 6.4This movie · 6.1567

Higher-rated than 22% of every rated Hallmark movie. The median is 6.4.

Where this one fits

The corners of the catalog A Very Vermont Christmas belongs to — handy if you’re after more of the same.

Lines worth quoting

The lines that stuck with us — the ones you’ll be repeating after the credits roll.

  • “I wasn't looking for love, but it found me anyway.”
    — Joy KeoughJoy pleads with the ski lift attendant to let her ride after last chair so she can be with Zac.
  • “I want you to complicate things.”
    — Joy KeoughJoy admits she wants Zac in her life despite the mess his presence creates.
  • “Everybody is welcome on Christmas Day.”
    — Joy KeoughJoy insists that even Greg can come to Christmas at Joe’s because forgiveness matters.
  • “The only thing that didn't work was my judgment.”
    — Joy KeoughJoy confesses that trusting the wrong person cost her emotionally and professionally.
  • “Wouldn't be Christmas without Christmas at Joe's.”
    — Unnamed characterA guest says this as the town gathers for the holiday celebration at the pub.
  • “No grumpy scrooges on the slope.”
    — Zac ChaseZac teases Joy during their first awkward encounter on the mountain.

Meet the characters

Who’s who before you press play. Nothing here gives the ending away.

  • Joy Keough

    Lead

    brewmaster and co-owner of Mogul Joe's

    loyaldeterminedsentimentalresourcefulcompetitive
  • Zac Chase

    Love interest

    Schultz beer sales representative and craft brew liaison

    He becomes Joy’s love interest and business ally

    charmingpatientobservantsupportiveromantic
  • Greg Harris

    Antagonist

    Frosty's owner / Schultz-connected beer account manager

    Joy’s ex-boyfriend and business rival

    slickmanipulativecompetitiveresentfulpersuasive
  • Kevin

    Comic relief

    employee and bartender at Mogul Joe's

    Family friend and trusted pub helper

    cheerfulloyalearnesthelpful
  • Liftie Lucy

    Comic relief

    ski lift attendant

    Local gatekeeper who helps Joy and Zac’s ski romance progress

    sternwittyfairkind
  • Mary Keough

    Supporting

    co-owner and manager at Mogul Joe's

    Joy’s mother and strongest family support

    warmpracticalencouraginggrievingwise
  • Bob Salamano

    Supporting

    regional vice president at Schultz Brewing

    Zac’s boss and the corporate force behind the competition

    corporatepragmaticopportunisticcautious
  • Joe Keough

    Supporting

    founder of Mogul Joe's (deceased)

    Joy’s late father and the emotional heart of the story

    belovedgenerouscommunity-mindednostalgic
  • Nathaniel Chase

    Supporting

    Zac’s father and visiting skier

    Zac’s father, who helps bring the romance to its emotional finish

    kindsupportivesteadyproud

Questions people ask about A Very Vermont Christmas

Where can I watch A Very Vermont Christmas?

A Very Vermont Christmas is available via Philo, Hallmark+ Amazon Channel, and Hallmark+ Apple TV channel. Streaming options change often, so check current availability before settling in.

How long is A Very Vermont Christmas?

A Very Vermont Christmas runs about 1 hour and 24 minutes, and was released in 2024.

Is A Very Vermont Christmas a Christmas movie?

Yes. A Very Vermont Christmas is a Hallmark Christmas movie, set during the holiday season.

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