Love in Store

6.5/10 · 1,657 ratings20201h 22mChristmasWeirdness 4/10Bingo card

Where to watch

Search Amazon.com

Amazon

Search Amazon.com for this title. Availability varies by country.

Search Amazon.com

As an Amazon Associate I earn from qualifying purchases.

The premise

Two rival home shopping hosts are forced together while competing for a promotion. Along the way they find their on-air chemistry kindles an off-air spark.

How unusual is it?

Middle of the road, with a twist — an enemies-to-lovers arc keeps it from being totally by-the-book.

Who’s in it

Behind the camera

Show

Directed by

Written by

Wait, what?

The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.

  • The heavy use of a Mary Oliver poem as a sales tactic for fishing rods.
  • A high-stakes romantic reconciliation centered entirely around the technical specifications of a vacuum cleaner.
  • The protagonist being dumped via text message while live on a home shopping broadcast.
  • An Egyptian-themed escape room used as a serious corporate training tool.

Every trope, all in one place

Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 28 to find more movies that do the same thing.

How it all plays out

Already seen it, or just can’t wait? Open this up for the whole story, ending included.

Full story (spoilers)
The film opens at the Shopping from Home Channel (SHC) studios, where Terrie Carpenter, a dedicated and highly prepared host, is introduced alongside her rival, David Crabtree. David is known for his laid-back approach and his signature catchphrase—borrowed from Mary Oliver—asking viewers what they plan to do with their 'one wild and precious life.' The status quo is upended when the network's icon, Sharyn St. Clair, announces her retirement and reveals that she is looking for a successor for her prime-time slot. Terrie and David are the frontrunners, but their rivalry is complicated when Terrie's usual co-host, Savannah, is put on bed rest, forcing Terrie and David to work together. Their first joint segment selling a 'reversible umbrella' goes off the rails when Terrie receives a breakup text from her boyfriend, Noah, leading to ten seconds of dead air. Despite this, Sharyn notices that their viewership numbers spike due to their natural friction and chemistry. To build teamwork, David takes Terrie to an Egyptian-themed escape room, where Terrie’s logic and David’s intuition help them 'escape' and begin to see each other’s strengths. Meanwhile, David is secretly courted by a rival e-commerce giant, Daintree, to head their new live-streaming division. As they prepare for the 'Monthly Pick'—the network's biggest sales event—Terrie’s ex-boyfriend Noah attempts a grand gesture by proposing to her live on-air during a jewelry segment. Terrie rejects him, realizing she no longer wants the 'perfect' life he represented. David, fearing the vulnerability of his growing feelings for Terrie, initially decides to take the Daintree job to 'simplify' things. However, during their final co-hosting segment for a high-end vacuum, they use the product as a metaphor for life; Terrie admits she’s tired of trying to be perfect, and David realizes that 'vacuuming' (doing the hard work of a relationship) is worth it with the right person. David turns down the Daintree offer, and Sharyn officially names them as her joint successors, cementing their partnership in both business and love.

Beat by beat

  1. Opening

    Sharyn St. Clair announces her retirement from SHC, sparking a competition between Terrie and David for her prime-time slot.

  2. Inciting Incident

    Savannah is placed on bed rest, forcing the rival hosts Terrie and David to co-host segments together for the first time.

  3. Midpoint

    Terrie and David bond during a team-building exercise in an escape room and a 'meet the hosts' fan event, realizing they have romantic chemistry.

  4. Complication

    David receives a lucrative job offer from rival company Daintree, while Terrie's ex-boyfriend Noah plans a public reconciliation.

  5. Climax

    Noah proposes to Terrie live on-air; she rejects him, but the event causes David to pull back and plan his departure for Daintree.

  6. Resolution

    During the 'Monthly Pick' vacuum segment, David and Terrie reconcile on-air, David stays at SHC, and they are named co-successors to Sharyn.

28 tropes in one movie

We counted 28 distinct Hallmark tropes packed into this one — a genuine greatest-hits reel.

How it stacks up

Where this one’s rating lands against every other rated Hallmark movie.

Rating 6.5 vs every rated Hallmark moviemedian 6.4This movie · 6.5567

Higher-rated than 56% of every rated Hallmark movie. The median is 6.4.

Where this one fits

The corners of the catalog Love in Store belongs to — handy if you’re after more of the same.

Lines worth quoting

The lines that stuck with us — the ones you’ll be repeating after the credits roll.

  • “Don't vacuum your way through life.”
    — David CrabtreeDavid's recurring advice to viewers about not living a rote, chore-filled existence.
  • “Words tell, but emotions sell.”
    — David CrabtreeDavid explaining his sales philosophy to the more technical Terrie.
  • “I used to believe that I had to have the perfect vacuum, the perfect boyfriend, the perfect job... but we'll never own anything that will change the way we see ourselves.”
    — Terrie CarpenterTerrie's epiphany during the final sales segment.

Meet the characters

Who’s who before you press play. Nothing here gives the ending away.

  • Terrie Carpenter

    Lead

    Home Shopping Host

    PerfectionistAmbitiousHighly PreparedGuarded
  • David Crabtree

    Love interest

    Home Shopping Host

    Professional rival and eventual partner

    CharismaticSpontaneousCommitment-phobicOutdoorsy
  • Noah

    Antagonist

    Ex-boyfriend

    IndecisiveTraditionalSocially tone-deaf
  • Sharyn St. Clair

    Supporting

    Network Executive/Host

    Boss and mentor

    LegendaryWiseNurturingBusiness-savvy

Questions people ask about Love in Store

Where can I watch Love in Store?

Love in Store is available via fuboTV, Philo, and Hallmark+ Amazon Channel. Streaming options change often, so check current availability before settling in.

How long is Love in Store?

Love in Store runs about 1 hour and 22 minutes, and was released in 2020.

Is Love in Store a Christmas movie?

Yes. Love in Store is a Hallmark Christmas movie, set during the holiday season.

Browse all movies

If you liked this one, you’ll probably like these. The chips show what they have in common.

Holiday Road poster

Holiday Road

7.1

2023 · Christmas

  • Christmas
  • Big City
  • Enemies to Lovers
The Christmas Secret poster

The Christmas Secret

7.1

2014 · Christmas

  • Christmas
  • Enemies to Lovers
  • Cute Kid
Silent Night poster

Silent Night

7.1

2002 · Christmas

  • Christmas
  • Cute Kid
  • Enemies/Rivals
Love Comes Softly poster

Love Comes Softly

7.1

2003 · Christmas

  • Christmas
  • Enemies to Lovers
  • Cute Kid

Talking Hallmark

Love talking about these as much as watching them?

So do we. Come hang out on the Talking Hallmark channel, where we dig into movies just like this one, episode after episode.

Watch the latest episode
This Hallmark Christmas movie is aggressively stupid

“This Hallmark Christmas movie is aggressively stupid”

Data and sources