It's Beginning to Look a Lot Like Christmas
Where to watch
Search Amazon.com
Amazon
Search Amazon.com for this title. Availability varies by country.
Search Amazon.comAs an Amazon Associate I earn from qualifying purchases.
The premise
When a New England Christmas decorating competition searches for the town with the most Christmas spirit, the mayors of East and West Riverton go all out to get their towns to the top of the holiday heap.
How unusual is it?
Middle of the road, with a twist — Santa himself and an enemies-to-lovers arc keep it from being totally by-the-book.
Who’s in it
Alongside them
Show all 10 castShow fewer
Behind the camera
ShowHide
Directed by
Written by
Wait, what?
The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.
- The town is split into East and West Riverton over minor zoning and tax disputes, yet they share a single town square.
- A candle company owner holds the economic fate of two towns in his hands based on their 'Christmas spirit.'
- The mayors use binoculars to spy on each other's lawn decorations like international secret agents.
- The 'Switzerland' coffee shop that straddles the border is treated as a legitimate diplomatic neutral zone.
Every trope, all in one place
Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 34 to find more movies that do the same thing.
Setting2
Time & season3
Premise1
Characters6
Romance6
Tone & quirks7
How it all plays out
Already seen it, or just can’t wait? Open this up for the whole story, ending included.
Full story (spoilers)
Beat by beat
Opening
The Strafford Candle Christmas Spirit Competition is announced, pitting rival mayors Liam and Sarah against each other.
Midpoint
Maureen locks Liam and Sarah in a storage room, forcing them to move past their childhood rivalry and acknowledge their similarities.
Midpoint
Both towns advance to the second round, where Liam and Sarah begin to prioritize their connection over the competition.
Climax
Liam and Sarah decide to hold a joint community feast for the final round instead of competing separately.
Climax
John Gibson reveals that both mayors secretly lobbied for the other town to win the competition.
Resolution
The towns are reunited as 'Riverton,' the distribution center is awarded to the unified town, and Liam and Sarah begin a romantic relationship.
34 tropes in one movie
We counted 34 distinct Hallmark tropes packed into this one — a genuine greatest-hits reel.
How it stacks up
Where this one’s rating lands against every other rated Hallmark movie.
Higher-rated than 27% of every rated Hallmark movie. The median is 6.4.
Where this one fits
The corners of the catalog It's Beginning to Look a Lot Like Christmas belongs to — handy if you’re after more of the same.
- Best Hallmark Christmas MoviesIt is, of course, a Christmas movie.
- Hallmark Enemies-to-Lovers MoviesStarts with sparks of the wrong kind.
- Hallmark Baking & Cooking MoviesPlenty of time in the kitchen.
- Hallmark Single Parent MoviesA single parent finds love again.
- Hallmark Small Town MoviesA classic small-town setting.
Lines worth quoting
The lines that stuck with us — the ones you’ll be repeating after the credits roll.
“Maureen is on no one's side. You see, I live outside of both city limits, and this place is Switzerland.”
— MaureenExplaining why she won't take sides in the mayoral rivalry. “I'm not competitive. I'm... enthusiastic.”
— LiamDefending his intense desire to beat Sarah in the competition. “I sometimes feel like I'm just not grabbing all the happiness that I can, like I'm leaving some of it on the table.”
— SarahReflecting on how her career as mayor has hindered her personal life. “Winning isn't always about coming in first place.”
— Liam's DadGiving Liam advice on the true meaning of the competition.
Meet the characters
Who’s who before you press play. Nothing here gives the ending away.
Liam Clark
LeadMayor of West Riverton
CompetitiveEnthusiasticDedicatedKind-heartedSarah Reed
Love interestMayor of East Riverton
Childhood rival and romantic interest
AmbitiousPassionateProtectiveCompetitiveJustin
SupportingStudent
Sarah's son
ObservantHelpfulThoughtfulMaureen
SupportingCoffee Shop Owner
Friend and 'neutral territory' mediator
NeutralWiseMeddlingJohn Gibson
SupportingOwner of Strafford Candle Company
Judge of the competition
TraditionalObservantFair
Questions people ask about It's Beginning to Look a Lot Like Christmas
Where can I watch It's Beginning to Look a Lot Like Christmas?
It's Beginning to Look a Lot Like Christmas is available via fuboTV, Philo, and Hallmark+ Amazon Channel. Streaming options change often, so check current availability before settling in.
How long is It's Beginning to Look a Lot Like Christmas?
It's Beginning to Look a Lot Like Christmas runs about 1 hour and 23 minutes, and was released in 2019.
Is It's Beginning to Look a Lot Like Christmas a Christmas movie?
Yes. It's Beginning to Look a Lot Like Christmas is a Hallmark Christmas movie, set during the holiday season.
More like this
Browse all moviesIf you liked this one, you’ll probably like these. The chips show what they have in common.

Welcome to Christmas
6.22018 · Christmas
- Eric Mabius
- Christmas
- Small Town

The Christmas Wishing Tree
7.82017 · Christmas
- Christmas
- Small Town
- Cute Kid

My Christmas Family Tree
7.42021 · Christmas
- Christmas
- Small Town
- Cute Kid

The Good Witch's Gift
7.32010 · Christmas
- Christmas
- Small Town
- Cute Kid

The Christmas Secret
7.12014 · Christmas
- Christmas
- Small Town
- Enemies to Lovers

Holiday Road
7.12023 · Christmas
- Christmas
- Enemies to Lovers
- Cute Kid
Talking Hallmark
Love talking about these as much as watching them?
So do we. Come hang out on the Talking Hallmark channel, where we dig into movies just like this one, episode after episode.

“This Hallmark Christmas movie is aggressively stupid”
Data and sources
HallmarkDB catalogue. How we research films












