It's Beginning to Look a Lot Like Christmas

6.2/10 · 1,294 ratings20191h 23mChristmasWeirdness 5/10Bingo card

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The premise

When a New England Christmas decorating competition searches for the town with the most Christmas spirit, the mayors of East and West Riverton go all out to get their towns to the top of the holiday heap.

How unusual is it?

Middle of the road, with a twist — Santa himself and an enemies-to-lovers arc keep it from being totally by-the-book.

Who’s in it

Behind the camera

Show

Directed by

Written by

Wait, what?

The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.

  • The town is split into East and West Riverton over minor zoning and tax disputes, yet they share a single town square.
  • A candle company owner holds the economic fate of two towns in his hands based on their 'Christmas spirit.'
  • The mayors use binoculars to spy on each other's lawn decorations like international secret agents.
  • The 'Switzerland' coffee shop that straddles the border is treated as a legitimate diplomatic neutral zone.

Every trope, all in one place

Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 34 to find more movies that do the same thing.

How it all plays out

Already seen it, or just can’t wait? Open this up for the whole story, ending included.

Full story (spoilers)
The film opens in the rival towns of West and East Riverton, New Hampshire, where Mayors Liam Clark and Sarah Reed are introduced as lifelong competitors. The tension is high as John Gibson, owner of Strafford Candle Company, announces the 50th Annual Christmas Spirit Competition. The stakes are elevated by the rumor that the winning town will likely host the company's new distribution center, bringing significant tax revenue. Liam and Sarah meet at Maureen’s coffee shop, which sits on the border and is considered 'Switzerland,' where they trade barbs about their respective town's cookies and holiday preparations. In Round One, the mayors must decorate their residences. Sarah’s son, Justin, ends up helping Liam, creating a bridge between the two households. Despite their 'clean race' agreement, both mayors are caught spying on each other with binoculars. Seeing the toll the rivalry is taking, Maureen locks Liam and Sarah in her storage room, forcing them to talk. They realize they have both sacrificed personal happiness for their careers. In Round Two, the towns must show the 'fun' side of Christmas. Liam dresses as Santa and Sarah as Mrs. Claus for their respective events, but they begin to share ideas and support each other behind the scenes. Sarah’s ex-husband Frank (who is also Liam’s friend) even helps fix an oven in West Riverton, signaling a shift from rivalry to community. For the final round, the towns are tasked with showing the 'heart' of Christmas. Rather than competing, Liam and Sarah decide to host a joint Christmas dinner and candlelight procession that unites both towns. This act of cooperation impresses the community but complicates the judging. On Christmas Eve, John Gibson reveals a three-way tie between East Riverton, West Riverton, and Dover Lake. He discloses that both Liam and Sarah secretly lobbied him to let the *other* town win. Moved by their selflessness, John declares 'Riverton' (the combined entity) the winner and the site of the new distribution center. The film concludes with Liam and Sarah deciding to merge the towns back into one, acknowledging their love for each other and their shared future as leaders of a unified Riverton.

Beat by beat

  1. Opening

    The Strafford Candle Christmas Spirit Competition is announced, pitting rival mayors Liam and Sarah against each other.

  2. Midpoint

    Maureen locks Liam and Sarah in a storage room, forcing them to move past their childhood rivalry and acknowledge their similarities.

  3. Midpoint

    Both towns advance to the second round, where Liam and Sarah begin to prioritize their connection over the competition.

  4. Climax

    Liam and Sarah decide to hold a joint community feast for the final round instead of competing separately.

  5. Climax

    John Gibson reveals that both mayors secretly lobbied for the other town to win the competition.

  6. Resolution

    The towns are reunited as 'Riverton,' the distribution center is awarded to the unified town, and Liam and Sarah begin a romantic relationship.

34 tropes in one movie

We counted 34 distinct Hallmark tropes packed into this one — a genuine greatest-hits reel.

How it stacks up

Where this one’s rating lands against every other rated Hallmark movie.

Rating 6.2 vs every rated Hallmark moviemedian 6.4This movie · 6.2567

Higher-rated than 27% of every rated Hallmark movie. The median is 6.4.

Where this one fits

The corners of the catalog It's Beginning to Look a Lot Like Christmas belongs to — handy if you’re after more of the same.

Lines worth quoting

The lines that stuck with us — the ones you’ll be repeating after the credits roll.

  • “Maureen is on no one's side. You see, I live outside of both city limits, and this place is Switzerland.”
    — MaureenExplaining why she won't take sides in the mayoral rivalry.
  • “I'm not competitive. I'm... enthusiastic.”
    — LiamDefending his intense desire to beat Sarah in the competition.
  • “I sometimes feel like I'm just not grabbing all the happiness that I can, like I'm leaving some of it on the table.”
    — SarahReflecting on how her career as mayor has hindered her personal life.
  • “Winning isn't always about coming in first place.”
    — Liam's DadGiving Liam advice on the true meaning of the competition.

Meet the characters

Who’s who before you press play. Nothing here gives the ending away.

  • Liam Clark

    Lead

    Mayor of West Riverton

    CompetitiveEnthusiasticDedicatedKind-hearted
  • Sarah Reed

    Love interest

    Mayor of East Riverton

    Childhood rival and romantic interest

    AmbitiousPassionateProtectiveCompetitive
  • Justin

    Supporting

    Student

    Sarah's son

    ObservantHelpfulThoughtful
  • Maureen

    Supporting

    Coffee Shop Owner

    Friend and 'neutral territory' mediator

    NeutralWiseMeddling
  • John Gibson

    Supporting

    Owner of Strafford Candle Company

    Judge of the competition

    TraditionalObservantFair

Questions people ask about It's Beginning to Look a Lot Like Christmas

Where can I watch It's Beginning to Look a Lot Like Christmas?

It's Beginning to Look a Lot Like Christmas is available via fuboTV, Philo, and Hallmark+ Amazon Channel. Streaming options change often, so check current availability before settling in.

How long is It's Beginning to Look a Lot Like Christmas?

It's Beginning to Look a Lot Like Christmas runs about 1 hour and 23 minutes, and was released in 2019.

Is It's Beginning to Look a Lot Like Christmas a Christmas movie?

Yes. It's Beginning to Look a Lot Like Christmas is a Hallmark Christmas movie, set during the holiday season.

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