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When a New England Christmas decorating competition searches for the town with the most Christmas spirit, the mayors of East and West Riverton go all out to get their towns to the top of the holiday heap.
Middle of the road, with a twist — Santa himself and an enemies-to-lovers arc keep it from being totally by-the-book.
The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.
Here’s everything this one has going on, from the setting to the way it wraps up. Tap any of the 34 to find more movies that do the same thing.
Already seen it, or just can’t wait? Open this up for the whole story, ending included.
Opening
The Strafford Candle Christmas Spirit Competition is announced, pitting rival mayors Liam and Sarah against each other.
Midpoint
Maureen locks Liam and Sarah in a storage room, forcing them to move past their childhood rivalry and acknowledge their similarities.
Midpoint
Both towns advance to the second round, where Liam and Sarah begin to prioritize their connection over the competition.
Climax
Liam and Sarah decide to hold a joint community feast for the final round instead of competing separately.
Climax
John Gibson reveals that both mayors secretly lobbied for the other town to win the competition.
Resolution
The towns are reunited as 'Riverton,' the distribution center is awarded to the unified town, and Liam and Sarah begin a romantic relationship.
34 tropes in one movie
We counted 34 distinct Hallmark tropes packed into this one — a genuine greatest-hits reel.
Where this one’s rating lands against every other rated Hallmark movie.
Higher-rated than 25% of every rated Hallmark movie. The median is 6.4.
The corners of the catalog It's Beginning to Look a Lot Like Christmas belongs to — handy if you’re after more of the same.
The lines that stuck with us — the ones you’ll be repeating after the credits roll.
“Maureen is on no one's side. You see, I live outside of both city limits, and this place is Switzerland.”
“I'm not competitive. I'm... enthusiastic.”
“I sometimes feel like I'm just not grabbing all the happiness that I can, like I'm leaving some of it on the table.”
“Winning isn't always about coming in first place.”
Who’s who before you press play. Nothing here gives the ending away.
Mayor of West Riverton
Mayor of East Riverton
Childhood rival and romantic interest
Student
Sarah's son
Coffee Shop Owner
Friend and 'neutral territory' mediator
Owner of Strafford Candle Company
Judge of the competition
It's Beginning to Look a Lot Like Christmas is available via fuboTV, Philo, and Hallmark+ Amazon Channel. Streaming options change often, so check current availability before settling in.
It's Beginning to Look a Lot Like Christmas runs about 1 hour and 23 minutes, and was released in 2019.
Yes. It's Beginning to Look a Lot Like Christmas is a Hallmark Christmas movie, set during the holiday season.
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Talking Hallmark
So do we. Come hang out on the Talking Hallmark channel, where we dig into movies just like this one, episode after episode.

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Curated by the Talking Hallmark team.