Because of Cupid

6.8/10 · 630 ratings2026Weirdness 8/10Bingo card

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The premise

Follows Naomi and Marcus, best friends and bartenders in Buffalo, New York, who enter a Valentine's Day mocktail contest to kickstart their dream business. After unknowingly adding a real love potion to their mocktail, they win the ...

How unusual is it?

Very — the strangest 7% of everything we've logged.

Who’s in it

Behind the camera

Show

Wait, what?

The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.

  • Cupid is disguised as a tea-shop owner named Hal
  • A mocktail becomes a supposed love potion that makes multiple couples act wildly romantic
  • The antidote is built from Greek myth clues and storybook ingredients
  • The tea shop is treated like a magically appearing and disappearing space

Why we’d put this one on

Amy Groening and Evan Roderick play best-friend bartenders in Buffalo who enter a Valentine's mocktail contest to launch their dream business, then accidentally mix in what seems to be a real love potion. Weirdness 8, and the magic is playful: Cupid disguised as a tea-shop owner named Hal, an antidote pieced together from Greek myth clues, and a tea shop that seems to appear and vanish. This 2026 release is a friends-to-lovers story about two people who have buried their feelings for years. No rating yet, but the workplace-partnership hook and the love-potion mix-up make it an easy, sweet watch for the holiday.

How it all plays out

Already seen it, or just can’t wait? Open this up for the whole story, ending included.

Full story (spoilers)
Naomi Thomas runs the Agora with her gifted, sarcastic, deeply organized right hand, Marcus Kelly. Lisa, the owner, is exhausted and wants to sell the place, even though Naomi has helped the business boom with greenhouse ingredients, small plates, and big plans for mocktails and an oven. In the middle of all that, Naomi has a charged first encounter with fantasy-romance author E.J. Cortland, while Marcus and Naomi keep circling the question of whether their easy, teasing partnership hides something deeper. When Lisa’s would-be buyers turn out to be parking-lot people with no emotional investment in the restaurant, Naomi and Marcus decide they have to save the Agora themselves. Marcus’s uncle Richard, a successful restaurateur, tells them they need something inspiring and suggests entering an annual cocktail competition that has been switched to a mocktail contest for a younger crowd. To prove they can run a business together, Naomi and Marcus sign up and start building a plan, even though Naomi prefers improvisation and Marcus prefers spreadsheets, and each worries the other is not fully on board. Their search for an edge leads them to Hal, owner of a strange tea cafe, who supplies rare ingredients and a mysterious syrup. Naomi uses it in a mocktail, and the drink suddenly makes everyone who tastes it act like they are in a Nora Ephron movie: Lisa blurts out what she feels, Richard suddenly wants romance, and Steven and Jane become absurdly, openly in love. Naomi and Marcus think they have accidentally unleashed a love potion, and the chaos forces them to investigate how to fix it before the competition and before anyone makes a life-altering decision under the influence. The pair spends the next day chasing clues through botany, chemistry, and Greek mythology. They consult Chris, Naomi’s ex and a botanist, and Marie, Naomi’s scientist friend, while comparing the potion’s ingredients to the story of Psyche and Eros. Hal eventually reveals himself as Cupid and explains that the so-called potion is tied to old magic and to honesty: it only works in the way it is supposed to when people are willing to be truthful about what they already feel. Naomi, still afraid of risking her friendship with Marcus, keeps insisting that the chemistry is artificial, while Marcus keeps confessing that his feelings have been real all along. At the final Valentine’s Day round of the Social Time mocktail competition, Naomi and Marcus win with a carefully crafted drink and garnish built from their mythic scavenger hunt. The other affected couples each face the truth of their own relationships, and Richard and Lucy decide to marry after finally admitting what they mean to each other. Then the last piece falls into place: the potion was effectively a placebo that gave Marcus the courage to act on feelings he had been hiding for years, and Naomi finally says what she has been afraid to say. Lisa chooses not to sell the Agora to outsiders, but instead to sell it to Naomi and Marcus in two years, giving them time to prove themselves and take over together.

Beat by beat

  1. Opening

    At the Agora, Naomi and Marcus keep the restaurant running while Lisa considers selling, and their playful banter hints at a deeper spark. Naomi also meets E.J. Cortland, the fantasy-romance author whose presence makes Marcus unexpectedly reflective about love.

  2. Inciting incident

    Lisa reveals she is overwhelmed and wants to sell to buyers with no vision for the place, prompting Naomi and Marcus to panic and try to save the Agora. Their first concrete idea is to enter the annual mocktail competition for prize money and credibility.

  3. Rising action

    Marcus’s uncle Richard pushes them to prove they can run a business together, and the pair begins preparing for the competition. Naomi visits Hal’s tea cafe, where he gives her a strange syrup that will later upend the entire contest.

  4. Midpoint

    Naomi’s mocktail causes a wave of romantic confessions and impulsive decisions among the people who drink it, including Lisa, Richard, Lucy, Steven, and Jane. Naomi and Marcus realize something supernatural may be happening and begin searching for an antidote using clues from mythology.

  5. Conflict escalates

    Their investigation leads them to Chris, Marie, and ancient Greek lore, while Naomi and Marcus struggle with whether their own feelings are real or potion-driven. Hal reveals himself as Cupid, deepening the mystery and forcing Naomi to confront how much she is avoiding the truth.

  6. Climax

    On the final Valentine’s Day round, Naomi and Marcus present their best mocktail and win the competition. Cupid reveals the potion is effectively a placebo that only helps if both people are willing to be honest, and Naomi finally admits she loves Marcus.

  7. Resolution

    The false spell falls away, the couples settle into honest choices, and Richard and Lucy decide to marry. Lisa agrees to sell the Agora to Naomi and Marcus in two years, giving them a real future together.

Did you know?

A few things that make this one stand out once you stack it up against every other Hallmark movie.

  • It's the only Hallmark movie in the catalog where the magic comes from a single enchanted object.

  • At a weirdness score of 8, it lands among the strangest 7% of Hallmark movies we've scored.

Top 7% weirdest

Out of every Hallmark movie we've scored, this one lands among the strangest 7%.

How it stacks up

Where this one’s rating lands against every other rated Hallmark movie.

Rating 6.8 vs every rated Hallmark moviemedian 6.4This movie · 6.8567

Higher-rated than 81% of every rated Hallmark movie. The median is 6.4.

Where this one fits

The corners of the catalog Because of Cupid belongs to — handy if you’re after more of the same.

Lines worth quoting

The lines that stuck with us — the ones you’ll be repeating after the credits roll.

  • “What was that? It was a spark.”
    — HalHe reacts to Naomi's first clear romantic moment with E.J. and Marcus
  • “The premise of soulmates rests in a belief in magic, and magic does not exist.”
    — Marcus KellyHe argues against soulmates while pretending he is not affected by romance
  • “You've got this story about yourself, but I think if you really love something...”
    — Marcus KellyHe encourages Naomi to take a risk and follow her instincts
  • “Nomes, I love you. I have loved you since the first moment we met.”
    — Marcus KellyHe finally confesses his long-hidden feelings after the supposed potion chaos
  • “I just love you, Marcus.”
    — Naomi ThomasShe admits her feelings in the final stretch before they fully commit to each other

Meet the characters

Who’s who before you press play. Nothing here gives the ending away.

  • Naomi Thomas

    Lead

    Manager and mixologist at the Agora

    practicalwittyloyalscientificguarded
  • Marcus Kelly

    Love interest

    Bar manager and operations lead at the Agora

    Her best friend, coworker, and eventual romantic partner

    cynicalsupportivefunnythoughtfulrisk-averse
  • Hal

    Antagonist

    Tea cafe owner; secretly Cupid/Eros

    A mysterious figure who triggers the potion chaos and tests Naomi and Marcus

    mischievouscrypticmagicalwiseplayful
  • Lisa

    Supporting

    Owner of the Agora

    Naomi's boss and the person deciding whether to sell the restaurant

    drivenoverwhelmedbusiness-mindedcareful
  • E.J. Cortland

    Supporting

    Fantasy romance author

    A customer and fan-favorite writer whose presence highlights the romance theme

    introvertedtalentedearnestsuccessful
  • Richard Kelly

    Supporting

    Restaurateur and Marcus's uncle

    Marcus's uncle and mentor figure who pushes the leads to prove themselves

    bluntdisciplinedproudcaring
  • Luciana Kelly

    Supporting

    Longtime friend and event guest

    Richard's close friend and eventual wife, affected by the potion subplot

    directwarmpersistentromantic
  • Jane Serrano

    Supporting

    Yoga instructor and former finance professional

    Naomi's friend who becomes part of the potion chaos

    spiritualadaptableboldself-aware
  • Steven

    Supporting

    Podcast co-host and event emcee

    Competition host and Jane's boyfriend

    earnestphilosophicalpressuredromantic
  • Chris

    Supporting

    Botanist

    Naomi's ex-boyfriend who helps source ingredients for the antidote

    groundedpatientbotanicalawkward
  • Marie

    Supporting

    Scientist

    Naomi's friend who lends lab help and practical expertise

    scientifichelpfulsharpbusy

Questions people ask about Because of Cupid

Where can I watch Because of Cupid?

Because of Cupid is available via fuboTV, Philo, and Hallmark+ Amazon Channel. Streaming options change often, so check current availability before settling in.

Browse all movies

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