Because of Cupid
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The premise
Follows Naomi and Marcus, best friends and bartenders in Buffalo, New York, who enter a Valentine's Day mocktail contest to kickstart their dream business. After unknowingly adding a real love potion to their mocktail, they win the ...
How unusual is it?
Very — the strangest 7% of everything we've logged.
Who’s in it
Behind the camera
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Wait, what?
The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.
- Cupid is disguised as a tea-shop owner named Hal
- A mocktail becomes a supposed love potion that makes multiple couples act wildly romantic
- The antidote is built from Greek myth clues and storybook ingredients
- The tea shop is treated like a magically appearing and disappearing space
Why we’d put this one on
Amy Groening and Evan Roderick play best-friend bartenders in Buffalo who enter a Valentine's mocktail contest to launch their dream business, then accidentally mix in what seems to be a real love potion. Weirdness 8, and the magic is playful: Cupid disguised as a tea-shop owner named Hal, an antidote pieced together from Greek myth clues, and a tea shop that seems to appear and vanish. This 2026 release is a friends-to-lovers story about two people who have buried their feelings for years. No rating yet, but the workplace-partnership hook and the love-potion mix-up make it an easy, sweet watch for the holiday.
How it all plays out
Already seen it, or just can’t wait? Open this up for the whole story, ending included.
Full story (spoilers)
Beat by beat
Opening
At the Agora, Naomi and Marcus keep the restaurant running while Lisa considers selling, and their playful banter hints at a deeper spark. Naomi also meets E.J. Cortland, the fantasy-romance author whose presence makes Marcus unexpectedly reflective about love.
Inciting incident
Lisa reveals she is overwhelmed and wants to sell to buyers with no vision for the place, prompting Naomi and Marcus to panic and try to save the Agora. Their first concrete idea is to enter the annual mocktail competition for prize money and credibility.
Rising action
Marcus’s uncle Richard pushes them to prove they can run a business together, and the pair begins preparing for the competition. Naomi visits Hal’s tea cafe, where he gives her a strange syrup that will later upend the entire contest.
Midpoint
Naomi’s mocktail causes a wave of romantic confessions and impulsive decisions among the people who drink it, including Lisa, Richard, Lucy, Steven, and Jane. Naomi and Marcus realize something supernatural may be happening and begin searching for an antidote using clues from mythology.
Conflict escalates
Their investigation leads them to Chris, Marie, and ancient Greek lore, while Naomi and Marcus struggle with whether their own feelings are real or potion-driven. Hal reveals himself as Cupid, deepening the mystery and forcing Naomi to confront how much she is avoiding the truth.
Climax
On the final Valentine’s Day round, Naomi and Marcus present their best mocktail and win the competition. Cupid reveals the potion is effectively a placebo that only helps if both people are willing to be honest, and Naomi finally admits she loves Marcus.
Resolution
The false spell falls away, the couples settle into honest choices, and Richard and Lucy decide to marry. Lisa agrees to sell the Agora to Naomi and Marcus in two years, giving them a real future together.
Did you know?
A few things that make this one stand out once you stack it up against every other Hallmark movie.
It's the only Hallmark movie in the catalog where the magic comes from a single enchanted object.
At a weirdness score of 8, it lands among the strangest 7% of Hallmark movies we've scored.
Top 7% weirdest
Out of every Hallmark movie we've scored, this one lands among the strangest 7%.
How it stacks up
Where this one’s rating lands against every other rated Hallmark movie.
Higher-rated than 81% of every rated Hallmark movie. The median is 6.4.
Where this one fits
The corners of the catalog Because of Cupid belongs to — handy if you’re after more of the same.
Lines worth quoting
The lines that stuck with us — the ones you’ll be repeating after the credits roll.
“What was that? It was a spark.”
— HalHe reacts to Naomi's first clear romantic moment with E.J. and Marcus “The premise of soulmates rests in a belief in magic, and magic does not exist.”
— Marcus KellyHe argues against soulmates while pretending he is not affected by romance “You've got this story about yourself, but I think if you really love something...”
— Marcus KellyHe encourages Naomi to take a risk and follow her instincts “Nomes, I love you. I have loved you since the first moment we met.”
— Marcus KellyHe finally confesses his long-hidden feelings after the supposed potion chaos “I just love you, Marcus.”
— Naomi ThomasShe admits her feelings in the final stretch before they fully commit to each other
Meet the characters
Who’s who before you press play. Nothing here gives the ending away.
Naomi Thomas
LeadManager and mixologist at the Agora
practicalwittyloyalscientificguardedMarcus Kelly
Love interestBar manager and operations lead at the Agora
Her best friend, coworker, and eventual romantic partner
cynicalsupportivefunnythoughtfulrisk-averseHal
AntagonistTea cafe owner; secretly Cupid/Eros
A mysterious figure who triggers the potion chaos and tests Naomi and Marcus
mischievouscrypticmagicalwiseplayfulLisa
SupportingOwner of the Agora
Naomi's boss and the person deciding whether to sell the restaurant
drivenoverwhelmedbusiness-mindedcarefulE.J. Cortland
SupportingFantasy romance author
A customer and fan-favorite writer whose presence highlights the romance theme
introvertedtalentedearnestsuccessfulRichard Kelly
SupportingRestaurateur and Marcus's uncle
Marcus's uncle and mentor figure who pushes the leads to prove themselves
bluntdisciplinedproudcaringLuciana Kelly
SupportingLongtime friend and event guest
Richard's close friend and eventual wife, affected by the potion subplot
directwarmpersistentromanticJane Serrano
SupportingYoga instructor and former finance professional
Naomi's friend who becomes part of the potion chaos
spiritualadaptableboldself-awareSteven
SupportingPodcast co-host and event emcee
Competition host and Jane's boyfriend
earnestphilosophicalpressuredromanticChris
SupportingBotanist
Naomi's ex-boyfriend who helps source ingredients for the antidote
groundedpatientbotanicalawkwardMarie
SupportingScientist
Naomi's friend who lends lab help and practical expertise
scientifichelpfulsharpbusy
Questions people ask about Because of Cupid
Where can I watch Because of Cupid?
Because of Cupid is available via fuboTV, Philo, and Hallmark+ Amazon Channel. Streaming options change often, so check current availability before settling in.
More like this
Browse all moviesNothing close enough to suggest yet — the full catalog is a good place to wander.
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Data and sources
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