Betty's Bad Luck in Love
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The premise
Betty's been cursed from youth to fail at romance, and all of her relationships have ended in disaster. But when she meets Alex, she's tempted to try once more. Can true love prevail over a curse?
How unusual is it?
A fairly classic Hallmark setup with a quirk or two.
Who’s in it
Alongside them
Behind the camera
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Wait, what?
The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.
- The heroine believes she is living under a 20-year love curse from a middle-school hex
- Alex moves into the apartment building with a dog sled and a giant gong
- The characters consult a fortune teller for a counterspell to remove the curse
How it all plays out
Already seen it, or just can’t wait? Open this up for the whole story, ending included.
Full story (spoilers)
Beat by beat
Opening
Betty, a highly cautious risk analyst, is introduced as someone who believes she has been cursed in love ever since middle school, and her best friend Mya pushes her to stop expecting disaster.
Inciting incident
Betty meets Alex, her new upstairs neighbor and a globe-trotting photographer, after a series of awkward apartment-building mishaps, and their chemistry is immediate.
Rising action
Betty and Alex start spending time together through drinks, hikes, and other dates, but Betty keeps fixating on his risky lifestyle and the supposed curse on her love life.
Midpoint
Betty realizes she is falling for Alex and investigates the curse by researching Eleni Vrakos and consulting Madame Vadoma, while her work and Mya’s wedding planning both become more complicated.
Conflict escalates
Betty breaks things off with Alex to protect him, but wedding chaos, family pressure, and a dangerous fire at the Allistor building make it clear that she cannot control every outcome.
Climax
After Alex helps save a trapped worker, Betty confronts Eleni and learns the curse was never real, forcing her to admit that her fear has been sabotaging her relationships.
Resolution
Betty and Alex reunite, the wedding goes forward, and the epilogue shows Betty embracing love and trusting Alex even as he heads into another dangerous assignment.
How it stacks up
Where this one’s rating lands against every other rated Hallmark movie.
Higher-rated than 36% of every rated Hallmark movie. The median is 6.4.
Where this one fits
The corners of the catalog Betty's Bad Luck in Love belongs to — handy if you’re after more of the same.
Lines worth quoting
The lines that stuck with us — the ones you’ll be repeating after the credits roll.
“From here until the end, disaster will befall you!”
— Eleni VrakosShe angrily curses Betty after the Bobby mix-up. “You have a Ph.D. in peril.”
— Betty BaldwinBetty describes Alex to Mya as dangerously adventurous. “You're making it very hard for me to not like you.”
— AlexHe says this during their drinks date as their chemistry deepens. “The future is what we make it.”
— AlexHe reassures Betty during one of their talks about fear and risk. “There's not an obstacle big enough in the world that could keep me from you.”
— AlexHe says this when he and Betty reconcile after the curse is exposed. “You pried open a part of my heart that I kept protected and hidden.”
— Betty BaldwinBetty’s wedding vow to Alex.
Meet the characters
Who’s who before you press play. Nothing here gives the ending away.
Betty Baldwin
Leadrisk analyst and actuary
analyticalcautiousself-deprecatingromanticanxiousAlex
Love interestfield photographer and photojournalist
Betty’s upstairs neighbor and eventual husband
adventurouspatientcharmingselflessconfidentMya
SupportingBetty’s best friend and maid of honor
supportiveenergeticpracticalpersistentRaul
Supportingchef or catering business owner
Betty’s best friend’s fiancé
patientstresseddevotedwarmNelson Felix
Supportingcoworker in risk management / actuarial science
Betty’s colleague who helps with research
earnestadmiringnerdyhelpfulEleni Vrakos
SupportingBetty’s former middle-school classmate who supposedly cursed her
defensiveawkwardresentfulnostalgicMadame Vadoma
Supportingfortune teller
Provides Betty with a supposed counterspell
mysteriousdramaticsales-mindedknowingAmy
Supportingprofessor
Alex’s sister who reassures Betty about him
wittyobservantkinddirectMr. Stadler
SupportingBetty’s boss
Her supervisor at work
professionalapprovingbusinesslikedemandingBobby Grimwood
Supportingbasketball player or basketball fan
Betty’s old middle-school crush tied to the origin of the curse story
obliviousfriendlyordinaryawkward
Questions people ask about Betty's Bad Luck in Love
Where can I watch Betty's Bad Luck in Love?
Betty's Bad Luck in Love is available via fuboTV, Philo, and Hallmark+ Amazon Channel. Streaming options change often, so check current availability before settling in.
How long is Betty's Bad Luck in Love?
Betty's Bad Luck in Love runs about 1 hour and 24 minutes, and was released in 2024.
More like this
Browse all moviesNothing close enough to suggest yet — the full catalog is a good place to wander.
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