Betty's Bad Luck in Love

6.3/10 · 1,105 ratings20241h 24mWeirdness 4/10Bingo card

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The premise

Betty's been cursed from youth to fail at romance, and all of her relationships have ended in disaster. But when she meets Alex, she's tempted to try once more. Can true love prevail over a curse?

How unusual is it?

A fairly classic Hallmark setup with a quirk or two.

Who’s in it

Behind the camera

Show

Wait, what?

The quirks and curveballs that make this one a little weirder than your average Hallmark. No spoilers, promise.

  • The heroine believes she is living under a 20-year love curse from a middle-school hex
  • Alex moves into the apartment building with a dog sled and a giant gong
  • The characters consult a fortune teller for a counterspell to remove the curse

How it all plays out

Already seen it, or just can’t wait? Open this up for the whole story, ending included.

Full story (spoilers)
Betty Baldwin lives by numbers, risk tables, and worst-case scenarios, but her personal life is ruled by a much less rational fear: she believes she has been cursed since middle school. At her best friend Mya’s wedding planning sessions, Betty’s history of disastrous boyfriends comes up again and again, including the original incident with Bobby Grimwood and Eleni Vrakos, who supposedly hexed her after a crush triangle went wrong. Betty insists she is simply realistic, while Mya keeps trying to get her to believe she deserves a happy ending. Betty’s life gets shaken up when Alex, a charming field photographer, moves into the apartment above hers. Their first interactions are awkward and comedic, including a chaotic elevator malfunction and a dog-sled surprise in the building, but Betty is immediately drawn to him. Alex is adventurous, upbeat, and unbothered by danger, which makes him both irresistible and terrifying to Betty. She agrees to drinks, then a hike, then more time together, even as she notices how quickly she starts imagining every possible accident that could happen to him. As Betty and Alex grow closer, their differences become the central tension in the romance. He wants to explore, travel, and take risks; she wants safety, predictability, and control. Betty keeps trying to convince herself that he is too dangerous for her, even after he proves kind and patient, and even after his sister Amy reassures her that Alex is old-fashioned, sincere, and deeply devoted once he cares about someone. Meanwhile, Betty’s friends and coworkers keep reminding her that her obsession with bad luck may be sabotaging her own happiness. In an effort to break the supposed curse, Betty asks her coworker Nelson for help tracing Eleni Vrakos through records, and she even consults fortune teller Madame Vadoma for a counterspell. At the same time, wedding problems pile up for Mya and Raul, and Betty’s attempt to prevent every possible disaster grows more frantic. She eventually pushes Alex away, believing she is protecting him from the same fate that has haunted her other relationships. But when a major fire breaks out at the retrofitted Allistor building tied to Betty’s work, the story proves that danger exists whether she dates or not, and Alex’s bravery and selflessness become impossible to ignore. After Alex risks his life to help during the fire and the construction team is saved, Betty is forced to confront the truth: the curse is not real, and her fear has been driving the breakup cycle all along. Eleni finally admits the old hex was just something she made up to sound mysterious, and Betty realizes she has been living for years as though that childhood story were fate. With the illusion shattered, Betty and Alex reconcile, Betty embraces uncertainty, and the two commit to each other without trying to control the future. The movie ends with their wedding and a hopeful epilogue in which Betty chooses trust, love, and adventure over superstition.

Beat by beat

  1. Opening

    Betty, a highly cautious risk analyst, is introduced as someone who believes she has been cursed in love ever since middle school, and her best friend Mya pushes her to stop expecting disaster.

  2. Inciting incident

    Betty meets Alex, her new upstairs neighbor and a globe-trotting photographer, after a series of awkward apartment-building mishaps, and their chemistry is immediate.

  3. Rising action

    Betty and Alex start spending time together through drinks, hikes, and other dates, but Betty keeps fixating on his risky lifestyle and the supposed curse on her love life.

  4. Midpoint

    Betty realizes she is falling for Alex and investigates the curse by researching Eleni Vrakos and consulting Madame Vadoma, while her work and Mya’s wedding planning both become more complicated.

  5. Conflict escalates

    Betty breaks things off with Alex to protect him, but wedding chaos, family pressure, and a dangerous fire at the Allistor building make it clear that she cannot control every outcome.

  6. Climax

    After Alex helps save a trapped worker, Betty confronts Eleni and learns the curse was never real, forcing her to admit that her fear has been sabotaging her relationships.

  7. Resolution

    Betty and Alex reunite, the wedding goes forward, and the epilogue shows Betty embracing love and trusting Alex even as he heads into another dangerous assignment.

How it stacks up

Where this one’s rating lands against every other rated Hallmark movie.

Rating 6.3 vs every rated Hallmark moviemedian 6.4This movie · 6.3567

Higher-rated than 36% of every rated Hallmark movie. The median is 6.4.

Where this one fits

The corners of the catalog Betty's Bad Luck in Love belongs to — handy if you’re after more of the same.

Lines worth quoting

The lines that stuck with us — the ones you’ll be repeating after the credits roll.

  • “From here until the end, disaster will befall you!”
    — Eleni VrakosShe angrily curses Betty after the Bobby mix-up.
  • “You have a Ph.D. in peril.”
    — Betty BaldwinBetty describes Alex to Mya as dangerously adventurous.
  • “You're making it very hard for me to not like you.”
    — AlexHe says this during their drinks date as their chemistry deepens.
  • “The future is what we make it.”
    — AlexHe reassures Betty during one of their talks about fear and risk.
  • “There's not an obstacle big enough in the world that could keep me from you.”
    — AlexHe says this when he and Betty reconcile after the curse is exposed.
  • “You pried open a part of my heart that I kept protected and hidden.”
    — Betty BaldwinBetty’s wedding vow to Alex.

Meet the characters

Who’s who before you press play. Nothing here gives the ending away.

  • Betty Baldwin

    Lead

    risk analyst and actuary

    analyticalcautiousself-deprecatingromanticanxious
  • Alex

    Love interest

    field photographer and photojournalist

    Betty’s upstairs neighbor and eventual husband

    adventurouspatientcharmingselflessconfident
  • Mya

    Supporting

    Betty’s best friend and maid of honor

    supportiveenergeticpracticalpersistent
  • Raul

    Supporting

    chef or catering business owner

    Betty’s best friend’s fiancé

    patientstresseddevotedwarm
  • Nelson Felix

    Supporting

    coworker in risk management / actuarial science

    Betty’s colleague who helps with research

    earnestadmiringnerdyhelpful
  • Eleni Vrakos

    Supporting

    Betty’s former middle-school classmate who supposedly cursed her

    defensiveawkwardresentfulnostalgic
  • Madame Vadoma

    Supporting

    fortune teller

    Provides Betty with a supposed counterspell

    mysteriousdramaticsales-mindedknowing
  • Amy

    Supporting

    professor

    Alex’s sister who reassures Betty about him

    wittyobservantkinddirect
  • Mr. Stadler

    Supporting

    Betty’s boss

    Her supervisor at work

    professionalapprovingbusinesslikedemanding
  • Bobby Grimwood

    Supporting

    basketball player or basketball fan

    Betty’s old middle-school crush tied to the origin of the curse story

    obliviousfriendlyordinaryawkward

Questions people ask about Betty's Bad Luck in Love

Where can I watch Betty's Bad Luck in Love?

Betty's Bad Luck in Love is available via fuboTV, Philo, and Hallmark+ Amazon Channel. Streaming options change often, so check current availability before settling in.

How long is Betty's Bad Luck in Love?

Betty's Bad Luck in Love runs about 1 hour and 24 minutes, and was released in 2024.

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